Are you panicking because of the new Facebook timelines for business pages? Suddenly, the layout you worked hard to design is going to be completely altered when Facebook Timeline goes into effect, as we mentioned in a previous blog post. You may not have the time and expertise to do it yourself, but you also may not have budgeted the cash to pay a designer.

Mod Girl has the perfect solution!

WIN A FREE PREMIUM FACEBOOK TIMELINE PAGE DESIGN!

We are giving away THREE free premium Facebook Timeline page designs for business owners!

President of Mod Girl Marketing, Mandy McEwen talks about the sweepstakes in this nerdy beach video:

The Sweepstakes starts on March 16, 2012 at 12:00 PM PST and will end Friday, March 30, 2012 at 11:59 PM PST.

Three lucky winners will receive:

• FREE installation and setup of Facebook timeline for business page
• 1 custom profile cover image with premium graphics and business branding
• 1 custom welcome page design with call-to-action phrases
• Up to 3 revisions
• Final outputs in PSD and high-resolution PNG files

*Please note – this is a brand new page with no history…hence the 15 fans We just started on it last week!

How To Enter The Sweepstakes:

1. Visit our Facebook page at Facebook.com/ModGirlMarketing

2. Click the “Sweepstakes” Tab or for the direct link click here: https://www.facebook.com/mod.girl.marketing/app_143103275748075

3. “Like Us”

4. Fill out your contact info for a chance to win 1 of 3 premium Facebook Fan Pages!

4. If you’re already a fan, simply fill out this form for your chance to win!

*Only 1 entry per person/company

Terms & Conditions of the Sweepstakes:

View the Terms and Conditions of this sweepstakes here. Please note, this sweepstakes is in no way sponsored, endorsed, or affiliated with Facebook. Participants who enter the sweepstakes are providing contact info to Mod Girl Marketing, not Facebook.

Just when you thought you had your Facebook brand presence under control, they’ve gone and changed something! Trying to keep up with social media is a bit like trying to keep up with Google. The only sure thing is that… well… things will change! Here at ModGirl, it’s our full-time job to keep abreast of these changes and prepare your business to make each and every transition seamlessly, without missing a beat.

Here’s What Your Brand Can Do With The New Facebook Timeline:

• “Wow” fans with a large banner image that shows off your personality and products.
•  Choose which content remains “sticky” — situated at the top of your page like a post-it memo — for 7 days.
• Intrigue fans with your longstanding history, with a timeline that dates back to your company’s start date.
• Mark important milestones in company history on your timeline — your first sale, a new product, etc.
• Star your company’s biggest achievements so they appear double-wide and more noticeable.
• Feature your star content, which has been “liked” or “shared” by the most fans.
• Take advantage of “Facebook Offers,” which is sort of like a Facebook-sponsored Groupon type deal.
• See notifications about activity on your page.
• Access chart-based performance data.
• Respond directly to private messages.
• Make admin changes directly from your page.

To learn more visit: https://www.facebook.com/about/pages

North Social has a great illustration of the new FB timeline on their FB page - https://www.facebook.com/northsocial

How ModGirl Helps You Make The Transition To Facebook Timeline:

Click here and here for examples of apps your Facebook page can feature!

What Custom Facebook Fan Page Design Gives You:

• A one-of-a-kind layout of the welcome page to reflect your brand images and messages
• New pages and tabs on your menu to show off products, events, mailing lists, videos, links or blogs
• The ability to link your Facebook and Twitter accounts together to make updates easier
• Choices as to what buttons are displayed and what buttons are hidden to visitors
• The opportunity to conduct more in-depth tracking using analytics
• Interactive features that visitors may not see on other sites like click-to-quote or embedded videos

Examples of our Custom Facebook Fan Page Design

You may click on the above image to take a look at the custom Facebook fan page design we did for All-Weather Windows, Doors and Siding. For this client, we wanted to showcase the beautiful photography they have in their portfolio that shows off the great products they offer and the work they do. We also wanted to emphasize the call-to-action right away, inviting people to get a quote with one easy click of a button. The horizontal navigation menu we made draws attention to the core information people want to learn — What is this company about? What products do they offer? How can we contact them?

For DynaCorp’s custom Facebook fan page design, we wanted to show off the  high-tech, high-quality items they feature in their auctions. They recently spent time and money creating a video that shows how easy their online auction site is to use, so we really wanted to put that front and center to get them more exposure. The side bar shows off events and upcoming auctions, which are especially important to their business. We also invite visitors to join their mailing list as a call-to-action.

The Full Circle Chemical custom Facebook fan page design clarifies exactly what the company offers, since their brand name doesn’t tell the full story. They wanted to promote their special deal and create an incentive to get customers to “like” their page. As a result, they’re getting close to 1,000 “likes” in a very short period of time. We also wanted to show off their products and link them up to Twitter to make updates a breeze.

For More Information On Custom Facebook Fan Page Design For Your Business…

Do not hesitate to contact us today! 

From CrystalArtistry.com:

Our business, while small, reaches out nationally and even internationally. We are a niche market, catering to a high end clientele and we were having the same difficulties that all small business have, visibility in a highly competitive and ever evolving online environment. In actuality we were completely invisible – we had not received an online order in over two years. Mod Girl Marketing took us from 0 traffic and 0 rankings to now over 20 first page rankings on Google in only the first 6 months. We are now getting web request for quotes, which we never had before, from new customers, in areas that we had not previously focused our marketing efforts. It is refreshing to work with a company that actually stands up to the claims that they make and deliver.

The Mod Girl copywriters are absolutely fantastic, and created blog copy that is not just blatantly SEO packed garbage, it is insightful, informative and we actually send our potential clients there for more information. The blog has become an integral part of our online marketing arsenal.

 The customer service that we received was absolutely second to none. Communication was impeccable with regular reports and emails and anytime we needed clarification or had a question and our calls were always answered. With results like we have had, Mod Girl Marketing has created another client for life. If your business is looking to increase its online visibility then you need to stop reading this and contact Mandy and let her team get to work for you.

You may encounter one problem though, with the increased traffic to your business, you may have to hire some more staff.

Thanks Mod Girl Marketing.

Jan Lewczenko
Owner-Artist-Designer

To view some of Crystal Artistry’s first page rankings that are generating traffic and sales, please visit our portfolio.

You’ve been with us to have your websites designed, your blog content created and optimized, your press releases distributed, and your social media campaigns managed. Now Mod Girl Marketing is pleased to announce premier advertising services for small budget prices with an exciting partnership that will truly level the playing field and take your business to the top of your industry. Pay-Per-Click advertising is one of the most tested, tried and true tools of the trade… and now you can get your brand name out there. In fact, you will pay the same price and get the same amount of advertising as if you’re doing it yourself, but we do all the work for you! We know this sounds totally crazy, but please continue reading to learn just how we can afford to offer you something so generous.

What Makes This Partnership So Special?

Well, for starters, we are offering a special Holiday Promotion:  ONE FREE MONTH OF PPC! (That’s up to $12,000 worth of clicks!) You must sign up before December 30th and some restrictions do apply. 

What Makes Our PPC Company Stand Out From The Competition?

• Results!

 “Mod Girl has decided to partner with this company because of their extremely successful track record and state-of-the-art platform,” explains Mandy, President of Mod Girl Marketing.

• More Bang For Your Buck!

 Most so-called “PPC experts” charge a fee that can be up to 30% a month… meaning if your budget is $1,000, you only get $700 worth of clicks and the other $300 goes to your PPC company. With Mod Girl’s new PPC service, you get all $1,000 worth of clicks!

• Google Premier SMB Partner Benefits!

Our PPC company is a Google Premier SMB partner, meaning that your small business can compete on a level with the big guys. Your advertising campaign will receive direct help from Google insiders to take some of the guesswork out of your marketing efforts. You’ll be one of the first to know when a new Google product or insight becomes available. Only a select few businesses are able to enjoy privileged access to Google secrets and we are very pleased to offer you the fruits of our insider knowledge!

• Optimized Campaigns!

“This is a no-brainer for business owners because, not only do we save you money every month, but we focus on conversions and optimizing campaigns,” Mandy says. “We don’t just sell you a bucket of clicks like the other guys. We want more than just visitors, but conversions too!”

All clients have their campaigns monitored and optimized by state-of-the-art software. The data is then reviewed manually by real people each and every day.

We’re Confident You’ll Love These PPC Features:

• Get access to 98 percent of the places people are searching every day.
• Get your ad up in front of 90 percent of websites, even popular content networks.
• Advertise with 48 search engines, including majors like Google, Yahoo, Bing, and 7 Search.
• Receive adjusted keyword bids 75,000 times a month, using our technology.
• Login 24/7 to view your clicks, conversions and web-based calls!
• Call your personal campaign manager any day of the week to have your questions answered.
• Show your banners to prospects that left your site with re-marketing campaigns.

Contact Us Today To Learn More About Our New PPC Services!

Mod Girl is pleased to offer you complete domination of your market online with our wide-ranging services from SEO, content creation and social media to web design, content distribution, and premium PPC services. The most successful local businesses and national brands appear everywhere their consumers go online.

Contact us at for a no-obligation proposal and ad budget within 24 hours.

Remember, if you want to take advantage of the FREE month contact us ASAP as the December 30th deadline is fast approaching!

This is the best explanation of how important content is for online marketing campaigns.  

Infographic / Why Content for SEO?

Matt Cutts has repeatedly said that quality content is key to Google rankings, and Bing’s Duane Forrester reminded marketers that “all SEO ranking signals revolve around content of some kind” at SMX Advanced 2011. High-quality, search-friendly content allows businesses to populate their sites with keywords and valuable information for visitors (and both are important to search success).

Brafton’s infographic, Why Content For SEO, explores how content is key to search engine visibility. You can click the image to see the full-sized infographic. For an in-depth look, check out our related blog post.

If you are a business owner looking to dominate your niche online, you need a content marketing strategy. As if the above infographic isn’t enough convincing for you, just check out our case studies that prove just how effective content marketing is to SEO and lead generation.

Mod Girl Marketing has a professional, highly skilled content marketing team that can deliver premium content for any business or website. Contact Mod Girl Marketing today for all your content marketing needs!

Continue reading about Mod Girl’s blog marketing services and why you might want them…

What Are Blog Marketing Services?

You can think of each blog as a magnet that attracts web users to your website. We do this by concentrating on the keywords people are most commonly searching for and including several of these keywords in each blog post. By consistently posting high-quality content, you are alerting the search engines that you are: credible, relevant, helpful, informative, and worthy of a great ranking. So that is where our blog marketing services begin.

1. We create you a professional-looking custom WordPress blog that matches the look and feel of your homepage.

2. We set you up with our in-house blogger who will write well-researched, keyword-rich copy for your site.

Why Use Blog Marketing Services?

We recommend using our blog marketing services if one or more of the following reasons apply to you:

1. You don’t have enough time to maintain weekly or monthly postings.

2. Your spelling may not be 100% perfect.

3. You’re not sure what topics to write about.

4. You don’t know what keywords to use or how often to use them.

5. You’re not familiar with WordPress and how to post.

6. You find it difficult to write 300-500 words about something.

7. You don’t have a Bachelor’s degree in Journalism and English.

8. You’re not sure what type of tone to use to engage your readers.

9. You don’t fully understand the importance of linking.

10. Writing just isn’t your passion in life.

Additional Blog Marketing Services

We like publishing blogs to WordPress because they rank great in the search engines. Yet, you may have other content publishing needs as well, and we’d love to help with that too! We can write and distribute press releases, articles, newsletters, social media content, and third party blog submissions to subscriber lists and top directories. The main point is that we want your content (and homepage link) to get out to as many people as possible! We want your name to appear on many different sites to boost your relevance and credibility as a leading source within your industry. That’s part of the beauty of blog marketing services, really. Before you know it, you’ll have an impressive reputation online.

We Offer Blog Marketing Services & Packages For All Budgets!

We’ve worked with budgets big and small. Since every case is different, please contact Mandy at Mod Girl Marketing for details on custom pricing.

Small Business Web Marketing Trends

A 2011 survey conducted by Ad-o-logy indicated that email marketing and website development are the top two areas of investment in small business web marketing. Video marketing and mobile advertising are also picking up steam this year. A study by BIA/Kelsey found that small business web marketing spending will increase to encompass 70 percent of a company’s overall budget (with the remaining 30 percent spent on traditional items like print ads or billboards). The industry is expected to reach $40.2 billion by 2015, the report says.

Much Help Is Needed In Small Business Web Marketing

One survey found that small business owners are crying for help. The overwhelming majority of business professionals knew what needed to be done, but faltered when it came to implementing these efforts. For instance:

• Over 80 percent of small businesses had a website, but 30 percent reported poor results.
• 44 percent of business owners built their own websites from a template or asked a friend for help.
• More than 40 percent of those surveyed admitted they needed help with Search Engine Optimization.
• Also, 37 percent said they needed help with Facebook, Twitter and social media in general.
• 28 percent of executives aren’t sure what their website does for their business.
• Budgets ranged from less than $999 (14%) to $1,000 – $4,999 (23%) to over $5,000 (16%).

What Small Business Web Marketing Can Do For You

It’s all too easy to get lost in your work. Believe us, we know! But it helps to have an outside eye with one arm in marketing and one in technology. We not only understand what drives online marketing strategies to meet your objectives, but we understand exactly how to do it using technology. We can inject life into your business by creating another website for you that acts as a magnet, drawing traffic to you and stirring up leads. We’ll target your audience using carefully chosen keywords to find prospects who are most ready to buy. Mod Girl Marketing will take you into the world of social media and beyond, helping you to achieve new heights in search engine rankings that translate to real sales. Whether your small business web marketing needs include writing, mobile marketing solutions, web design, social media, or web advertising, we’ve got you covered.

Contact ModGirl Marketing for a FREE WEB ANALYSIS today!

Benefits of Business Blogging…

• 55 percent of companies who blog say this channel came in at “below average cost,” compared to PPC, direct mail, trade shows, telemarketing, print ads, commercials, and all other forms of advertising.
• 57 percent of companies who blog say they’ve acquired at least one new customer through a blog-generated lead (which has gone up 11 percent in the last year.)
• Remember, search engines like websites that are frequently updated with relevant news (hence, blogs).

It should also be duly noted that the frequency of your blogging efforts will directly correlate with how many leads you get. A whopping 89 percent of the companies who regularly acquire customers through their blog create multiple posts a day. About 76-78 percent blog at least two or three times per week. However, any number of blog posts is beneficial for your online business marketing needs –  Even one a month is better than nothing!

Consider Mod Girl Marketing for all your BLOG CONTENT needs!

Small Business Blog Design

“We match your current website by using your header and by custom-building each aspect of the blog,” explains Mod Girl Marketing CEO Mandy McEwen. “The header, footer, sidebar, slider, background, and the entire blog can be customized to accommodate our client’s needs.”

A recent example of Mod Girl Marketing’s professional small business blog design can be found on the Tower Physical Therapy site. The company had its own website, but didn’t have their own professional blog to match. Mod Girl Marketing was able to maintain the same header, color scheme and font style — bringing over a matching look for the blog site so there is no doubt in people’s minds that these two sites are related.

Tower Physical Therapy’s main website not created by Mod Girl Marketing

Tower Physical Therapy’s new blog created by Mod Girl Marketing

Why Create Custom WordPress Business Blog Design?

The reason people prefer to use custom WordPress blogs is that:

1. It’s much faster, easier, and more cost-effective than trying to build a blog into your existing site.

2. Also, the Content Management System for WordPress is very user-friendly and easier for beginners to use.

3. Lastly, a WordPress business blog design is 100% optimized for SEO and is easily crawled by search engines.

Business blog design can be arranged for any budget, big or small, and will help expand your business empire slowly but surely. You can use your new blog for linking purposes. You can optimize your blog with keywords, which act like magnets to attract people who are typing those same keywords into Google, Bing and Yahoo search engines. You can re-post all your blogs via social media sites like Twitter and Facebook to grow your web presence. Since  blogging is the foundation of all web marketing strategies, isn’t it time you got started today?

Do you need blog marketing services? Call Mod Girl Marketing today to help you achieve top search engine rankings!

Mod Girl Marketing LLC

You don’t have to spend too much time in the SEO world to know that there’s a heck of a lot of contradictory information about there. As an SEO consultant, what is common knowledge to you reads like black magic rocket science to someone else. And sometimes that can be okay – it’s job security. But when it’s NOT okay is when the person infected with Bad SEO Information-itis is your boss. Or a client. Or that designer you’ve been tasked with working with. Or anyone else you need to have a basic understanding of SEO so that YOU can do your job without their meddling more effectively.

What do you wish your boss/client/person in the next department knew about SEO? If you could drill one thing into their brain to help their SEO education and make your life easier, would what it be?

Below are ten things about SEO I wish everyone knew.

1. SEO comes now, not later.

If you come to Outspoken Media freshly after new redesign and ask us to fix your designer’s errors, we may just charge you more than we would had you come to us first. Why? Well, as punishment for making everyone’s life more difficult.

The time to think about and plan for SEO is before you’ve launched or redesigned your Web site. It’s before all those content pages were purchases and before you’ve done much of anything. SEO comes now, it doesn’t come later. On Twitter, Ryan Jones commented he wanted businesses owners to stop thinking of SEO as a condiment they could throw on at the end. And I’d agree 100 percent. The sooner you bring SEO into the conversation, the better off you’ll be. Otherwise, you waste a lot of time cleaning up mistakes.

2. SEO is an investment into the long-term health of your Web site

There are quite a few marketing tactics that you can employ today and see results as early as tomorrow. For the most part, though, search engine optimization is not one of them. SEO is an investment into the health of your site that will get stronger with time; it’s NOT an overnight solution. And that’s why working with a reputable and trustworthy SEO vendor is so helpful – because you need them to help you set realistic expectations and to instill the faith that you will see results once the engines catch up to what you’ve got going on. A good SEO will be able to deliver on what they’ve promised you, but their job is made harder when they’re splitting their time between doing the work and having mini-therapy sessions in the CEO’s office.

3. SEO does not equal shiny Meta tags

Though some really enjoy whispering myths that all SEOs do is rework Meta tags and explain the concepts of linking, it really is just a tad more complicated and involved in that. When we take on an SEO project, we have a long list of areas that we’re looking at when we complete that initial SEO site audit. Sort of like how a brain surgeon doesn’t just grab a scalpel and go to town on your inner lobes. There’s a science involved; a process. There are a lot of working parts that must be balanced to get the desired outcome. Otherwise the person dies.

In SEO, it’s your site that dies. And, by association, your business.

SEO may not be as complicated as digging into someone’s brain, but if you don’t know the inner workings and what’s involved, it may as well be.

4. Just because you read it on a blog or in a forum doesn’t make it true

Read. Verify. Test.

Always.

You should never believe anything you read on the Internet unless you are able to do these things. Yes, even if you read it on your most favorite, trusted blog or Web forum. Everyone has off days. Others are just bored or looking for page views.

5. SEO is not your IT department

Being serious about search engine optimization means making it part of your entire business process. That conversation may start with your IT department and your developers, but it has to progress beyond that in order to be successful. SEO isn’t just the concern of your IT department, but that of your content department, your marketing division, your link builders, your public relations people, your sales team, etc. Instead of locking SEO up in your IT room and creating an unhealthy battle between SEOs, Developers, and those that have to deal with both – let’s break down the wall and do this together. SEO isn’t anyone’s job, it’s everyone’s job and it needs to be treated that way inside your organization.

6. Your keywords actually matter

You can’t pick keywords out of the air and decide that those are the ones you’d like to rank for. Because as @Netmeg mentioned on Twitter yesterday, some keywords aren’t worth going after. Either because you don’t have the resources to go after them or because they’re not the keywords that are going to convert for you and deliver ROI. As an SEO client, you don’t need to know the total ins and outs of keyword research, that’s why you’ve hired an SEO consulting firm, but do know the basics. You should understand that, as Casey Yandle so eloquently noted on Twitter, rankings mean nothing unless they convert. Anything else is a vapid distraction you can’t afford.

7. [Click Here] is never suitable anchor text

Speaking of keywords!

You’ve identified them, yes? Someone on your team spent time doing research, running numbers, and pinpointed which terms will best convert for you? Awesome. So now use them. Adele Kirwer believes that [click here] is never suitable anchor text, for anything EVER, and I have to agree with her. Don’t make your SEO kick you.

8. Your rankings don’t tell the whole story

Where you fall in the eyes of the search engines is obviously important. In many scenarios, it’s what you’re paying your SEO services provider for. However, do be aware that there are many OTHER metrics you’ll want to look at.

Like what?

• Increased conversions
• Time on site
• Better visibility
• Brand sentiment and authority
• Share of voice

With everyone getting personalized results, there’s a lot more to think about when it comes to SEO and there’s a lot more to watch. Your SEO vendor should be able to present your data to you in a way that helps you see the full view, not just the trail you took to get there.

9. It’s not all about you

SEOing your Web site means making it easier for your audience to complete THEIR objective and to meet THEIR goal. It’s about giving them something to connect with and maybe even inspire them. It’s not about you. None of this is about you.

10. In 2011, it’s not whether you’ll invest in SEO, it’s how

If you have a Web site that is responsible for driving leads to your Web site and converting users, than SEO is something that your business needs to make an investment in. So you can stop having that pointless mind battle with yourself and use that energy to decide HOW you will integrate SEO into the core of your business.

Ask yourself:

• How can you better marry SEO into your sales process?
• How can it be used to improve the content you’re putting out for users?
• What does your SEO activities mean for customer service?

It’s the tiny things that lead to big results. When you’re worried about how SEO will fit into your organization, start small. Then build out.

Those are ten things I wish everyone could learn about SEO. They’re not even hard things, they’re basic things that would help move this conversation forward. What one thing do you wish you could hammer into your boss or your client’s mind? Or maybe what do you wish you knew sooner?
Source: http://outspokenmedia.com/seo/10-things-everyone-should-know-about-seo-in-2011