You can’t ignore mobile web design anymore.
If you haven’t invested in upgrading your site yet, then it’s certainly the big elephant in the boardroom. Consider some of the recent opinions expressed in mainstream publications:
“Today’s empowered consumers want lots of choices. It’s not just about the freedom of where the customers buy, but how they want to be serviced and how they want to be sold at anytime, anywhere using different outlets as well as different devices. A huge trend in 2013 will be that most ecommerce retailers will be using responsive web design.”
“With more and more people spending more time using their mobile devices for the web, it simply makes sense that you would want to have mobile web design so that your visitors will be able to get all of the goodness of your site in a mobile version.”
“The amount of time and money people are spending on mobile devices is growing rapidly and yet many businesses don’t have a website optimized for mobile – at what cost?”
The Numbers Don’t Lie
Mobile traffic accounts for 10 percent of all global internet traffic and it’s estimated more people will surf on mobile devices than PCs in 2013, says Gartner Research. Last year, purchases on mobile devices amounted to $6.7 billion in the United States, but this number is on pace to reach $11.6 billion this year.
Despite these fantastic numbers, many businesses do not have their websites optimized for mobile. Visitors are frustrated by slow loading times, cut-off graphics, and difficult navigation menus. A survey conducted early last year by Google found that only 21 percent of major advertisers had launched a mobile-friendly site. Similarly, a 2012 study of the top 100 retail brands found that only two-thirds had their websites optimized for mobile. Even so, a third of those did not allow consumers to purchase via the mobile site. That’s a huge missed opportunity!
Selecting A Mobile Web Design Company
There are certain things you look for when choosing a mobile web design company.
First, you want a company that has years of experience — not some fly-by-night operation that set up shop overnight to capitalize off the growing mobile web design trend.
Secondly, you want to see a portfolio of what the company has produced and read testimonials of past clients who vouch for the company’s legitimacy and end results.
Thirdly, you want impeccable customer service — someone who will be a reliable partner for your business, keeping the lines of communication open and producing top-notch results on-time.
Contact Mod Girl Marketing to discuss how you can get a mobile-friendly site up & running in no time at all!