Approach
The Mod Girl approach is structured enough to provide results for everyone, but individualized so you only get the services you truly want and need.
Our 5 Phase Process Has Proven Effective Across Multiple Industries
Mod Girl Marketing thrives on partnerships with forward-thinking companies who understand the importance of digital marketing, but struggle to modernize and perfect their process for producing maximum returns. Chances are, you have all the moving parts already going – a website, content marketing, email, social media, PPC – but you’re missing the thread that ties all your efforts together for a cohesive branding effort across all platforms that drives eager and loyal customers or clients into your arms. That’s where we come in with a fresh perspective on where your business currently is, and where you’ll ideally be headed. Through extensive research using the best industry tools and close collaboration with your internal point people, Mod Girl Marketing consultants will become your best allies in a competitive landscape and the innovative engines of change that will keep business growing and evolving to meet future demands. Your success is our success! Our passion for your brand and commitment to your profitability is evident every step of the way.
Phase 1
Discovery
Your collaboration with Mod Girl Marketing begins with an upbeat and constructive 30 minute to 1 hour long phone call where we learn everything we can about your current situation and goals.
After the initial call, our team digests the information you’ve provided and conducts an independent investigation of your website and social properties to ensure we would be a good fit. We’ll give you another call to let you know our findings and verbalize our recommendations.
If you agree to work with us, we’ll present you with a formal written proposal that outlines our strategy for moving forward. After you review this document, we’ll call you to finalize our future steps to take your marketing to the next level and get the ball rolling.
Phase 2
Audit
Our expert consultants take a comprehensive look at your website, SEO, content, social networking, and complete digital presence. We’ll analyze your Google Analytics account to get the complete picture of how visitors find and interact with your brand online. You will receive detailed reports containing our most relevant findings that provide you with a fresh look at your current marketing plan’s biggest strengths and weaknesses.
Areas of audit may include:
- Website optimization
- Technical SEO
- Organic Traffic reports
- User experience and navigation
- Landing pages
- Blog posts
- Linking strategy
- Image optimization
- Social media accounts
- Press release distribution
- Use of Google Analytics and webmaster tools
- Contact forms and calls-to-action
Communication style is part of what makes us different than other digital marketing firms out there. We understand that pain points can be sensitive in nature, so you can count on a compassionate ear and positive, friendly feedback that acknowledges reality but delivers it in a way you can stomach and agree with. You can think of our team as personal cheerleaders and friends, with the added benefit of insider insight and scores of experience building successful brands from the ground up.
Phase 3
Research
Comprehensive competitor research is part of what we do best. We’ll let you know exactly what your Top 3 Competitors are doing online – including the good, the bad and the ugly. We’ll make sure you are following the industry’s best practices and capitalizing off every possible opportunity to put your brand out there, but also see that you aren’t making the same expensive and damaging mistakes that have set others back.
Analyzing the industry landscape is an important component of our research, but we don’t stop there! We provide our clients with more accurate intelligence regarding target demographic, search engine keywords that convert, popular industry topics and guaranteed traffic boosters you haven’t identified yet. We put more than $40,000 worth of digital marketing tools to work for your business to obtain every important shred of market research available to a corporation whose eyes are set on success.
Phase 4
Strategy
No two strategies for success are exactly alike. Mod Girl Marketing may recommend a number of tactics to guide your particular enterprise to a more powerful presence online, including:
- Content
- SEO
- Email Marketing
- Marketing Automation
- Social Media
- Pay-Per-Click Ads
- Sponsored Advertising
- Website Development
- Rebranding
- Project Management
- Video Marketing
- Thought Leadership
- eBook Publishing
- Advanced Web Analytics and Heat Maps
- Conversion Tracking
Phase 5
Execute and Oversight
Once we’ve developed a personalized marketing strategy for your business, we work in collaboration with an internal point person to execute it. Serving as your trusted consultant and partner, Mod Girl Marketing will provide you with continuous communication, advice, and new research to show you how to achieve your marketing objectives in the most efficient, impactful way possible.
We want your work with us to be easy and enjoyable. With a team of professionals covering every aspect of marketing, we provide training and oversight as you implement new software and tools, enact marketing campaigns, and nurture leads. As your strategic partner, we step back and look at your holistic marketing approach. We will suggest tweaks when efforts aren’t effective and let you know which of your actions have the most ROI. While you handle the day-to-day posting, we keep in mind the overall strategy and keep you on course.
Benefits of working with Mod Girl Marketing in the implementation of your new strategy include:
- Continually improving SEO
- Improved customer acquisition process & lead follow-up
- A whole lot more sanity, knowing you’re following digital marketing best practices
- Optimized webmaster tools working to maximum efficiency
- Steady streams of new insights and relevant information coming down the pipeline
- Fine-tuning lead targeting to maximize conversions in real-time
- The delivery of consistent quality traffic to your websites
- Ample supply of fresh long-tail keyword phrases and industry topics for your content marketing
- Access to a team of professionals specializing in every aspect of marketing from content to design work
- Budget analysis to allocate resources to the most profitable vehicles and away from money-drainers
- Outside perspective from a respected digital marketing firm to prevent Groupthink and Tunnel Vision