SEO optimization can seem overwhelming, but it’s an important part of improving the online ranking of your website and getting more traffic to your site. Search engine optimization has seen various changes over the last ten years, from people stuffing online content with keywords to spamming links to try to increase ranking.
The update to Google’s Panda algorithm in 2011 stopped spammy content from ranking online. Now, you need to ensure that you are following the SEO guidelines for Google’s updated algorithm if you want to improve your website’s ranking in 2019. Consider the following important SEO trends that you need to know to improve your success in ranking content online.
1. Get to Know Your Audience and What They Want
When SEO and marketing experts say that knowing your target audience is extremely important, they are not wrong. Knowing your audience is a top ten trend because you need to know what they want so you can deliver relevant content that meets their needs. It is important to ascertain what type of content they want, such as text with images or videos like vlogs. Quality optimized content is great, but if you are writing for the wrong audience, you will not increase the reach of your business.
2. Utilize Structure Data Markup for SEO Purposes
Structured data is an important part of SEO that is added to the HTML markup on your page. The short pieces of information that you see in search results are generated from search engines using structured data from your page. With the growth of artificial intelligence (AI) for Google’s “crawl” search engine structure, it is more important than ever for you to integrate structured data in the HTML markup on your website and blogs. Start paying more attention to the tags and metadata that you include with your content.
3. Create Consistent High-Quality Content
Updates to the Google algorithm in 2018 showed that they were focusing more on high-quality content. It’s better to write a stellar blog post that is sure to get shared by visitors than to pack your site with mediocre posts each day. Identify how you can connect with your audience and provide them superior, relevant content that meets their needs. Use images, subheadings, bullet points, and numbered lists to improve readability and shareability of posts.
4. Take Your Website to the Next Level with Technology
5. Expand Your Google-Only Search Perspective
Google is the leading search engine for webpages, but you need to expand your focus and start thinking about a multifaceted approach for SEO that includes app ranking. If your company has an app, you need to identify how to get more visibility in app stores like Apple, Amazon, and Google Play. More people are using mobile devices for online searches. Make sure your website is optimized for mobile viewing. Create an efficient way for user’s mobile searches to easily locate your apps in app stores.
6. Write Content That Meets Google’s E-A-T Guidelines
The Google algorithm update in 2018 placed more importance on their E-A-T Guidelines which rank content on the following three factors:
When writing blog pages, the author information needs to be easily accessible. If not, this could be detrimental to the E-A-T score for your site. For example, this is particularly important for YMYL (Your Money or Your Life) pages. Any advice given by an expert or someone with authority in the field will rank higher in search engine results.
7. Augment Your On-Page Optimization Strategy
It is important to include on-page optimization in your strategy for higher ranking. Make sure your content is effective in answering basic user questions. When users search your site, it is important that they get relevant results. Website conversion processes like subscribing to a newsletter, sharing a post, completing a form, or buying a product must be quick and easy. Make sure the user experience with chatbots goes smoothly.
8. Pay Attention to Advances in Machine Learning
The groundwork is being laid for search engines to use machine learning to respond to user intents instead of their questions. It is important to stay informed about the future impact that machine learning can have on search results.
9. Prepare to Implement Voice Search Capabilities
Marketers predict that 50 percent of all searches will be completed through voice search by 2020. Make sure that your company is prepared for competing in your industry as more users use voice searches. Speaking a query is different than when a user types a question into the browser on their PC, laptop, or mobile device. Typing queries tend to be long-winded, and voice searches are more conversational since we’re speaking them. You can optimize for voice searches by keeping your content more conversational.
10. Tailor Optimization for Features of Google SERP
When users type a question in the browser on Google, they get page results that usually feature ten sites on each page. The user sees various content, including organic listings, paid advertisements, and Google SERP features. You should tailor your optimization for SERP features like featured snippets of information, direct answer boxes, bulleted lists, numbered lists, tables, and videos. Information from your website is pulled by Google and reformatted for the SERPs. However, you can qualify for these SERP features when you pre-format your content. For example, include a subheading with a target keyword and a bulleted list near the top of your content to be easily pulled for the SERP Bullet Featured Snippet.
Improve your chances of ranking better in search engine results pages and start getting more traffic to your website by becoming better at SEO optimization. Creating and maintaining an effective SEO strategy begins with knowledge. You need to know the current trends and follow any future changes that can occur from now through the next decade.
Become a Mod Girl Marketing Blog Contributor
If you’re interested in submitting a contributed blog post for Mod Girl Marketing, contact us here.Tags: app ranking, E-A-T guidelines, high-quality content, know your audience, machine learning, mobile viewing, on-page optimization strategy, optimization, Seo, target market, technical SEO strategy, utilize structure data markup, voice search