Your prospects are researching you on LinkedIn.

And this why top sales teams use LinkedIn to close more deals.

If your prospect has any interest at all, they are researching you.

Your company, the people at your company.

And by researching, I mean they are checking out your LinkedIn profile.

Yet, most sellers still make these mistakes:

–  A headline that only says their job title.

–  A summary that reads like a cover letter.

– Only “congratulations” comments from 3 months ago.

– A feed full of nothing but maybe reshared company posts.

Here’s how to make prospects want to connect and buy:

✔ 𝗛𝗲𝗮𝗱𝗹𝗶𝗻𝗲: Make it about the problem you solve, not your title.

Example → “Helping SaaS founders scale outbound without burning out.”

✔ 𝗔𝗯𝗼𝘂𝘁 𝗦𝗲𝗰𝘁𝗶𝗼𝗻: Speak directly to your buyer’s pain points and how you help.

✔ 𝗖𝗼𝗻𝘁𝗲𝗻𝘁: Share insights, stories, and lessons your buyers actually care about.

When you position yourself as a go-to expert, not just a salesperson, everything changes.

Would your LinkedIn profile make a buyer say, “I need to talk to this person”?

Or would they scroll past?

Grab our free LinkedIn 90-Day Jumpstart Course

This course includes our LinkedIn profile checklist and proven frameworks to help your team build a solid presence on LinkedIn that leads to more pipeline.

Check it out here.