Why B2B Teams Should Prioritize LinkedIn

June 10, 2025 - 1 minute read - B2B, LinkedIn, LinkedIn Strategy, LinkedIn Tips, LinkedIn Training, Mod Marketing

Can someone tell me why B2B teams aren’t prioritizing LinkedIn?

The average cold email reply rate is 9%. (source: Woodpecker)

And if you don’t know what you’re doing, that number is closer to 4%.

Cold email is hard. Cold calling is hard.

Teams are struggling to stand out.

So why are they sleeping on LinkedIn?

LinkedIn is the easiest way to stand out.

It needs to be a priority.

Add it to your arsenal WITH cold calling and emailing.

Why?

Because you’ll get better response rates across all 3 channels.

So why are so many sales teams avoiding this platform like the plague?

Unsure how to use it?

Not enough time?

Don’t see the value?

All of the above?

Then you need to invest in our Modern Social Seller Programs.

They’re designed to help teams build a strong presence on LinkedIn and engage with prospects successfully.

And every team we work with sees results in 30 days or less.

Learn more here.

Tags: B2B, Linkedin, LinkedIn Tips, sales, sales tips