The Best Type Of Message To Send On LinkedIn

June 15, 2025 - 1 minute read - Lead Generation, LinkedIn, LinkedIn Strategy, LinkedIn Tips, LinkedIn Training, Mod Marketing

Let’s be honest, most LinkedIn DMs are either ignored or painfully awkward.

But what if I told you there’s one style of message that’s getting a 71% response rate when done right?

No cold pitching. No “just following up.” No cringe fest.

This is the best type of message to send on LinkedIn…

Video.

I’ve been sending batches of short, authentic video DMs to the right people, in the right way… and 71% replied.

No, they didn’t all book meetings on the spot. But I’ll take meaningful replies over radio silence any day.

Why It Works:

It’s human. People want to see who they’re talking to.

It stands out. Hardly anyone uses video well on LinkedIn.

It builds trust fast. Real face = real connection.

Make sure that you send more than 2 video messages for maximum impact.

Yes, it takes more time than text.

But it’s always worth it.

Whether you’re in sales, recruiting, or even job hunting, this message style works across the board.

Want to steal my LinkedIn messaging frameworks?

I created 6 plug-and-play video + audio message templates (with real examples).

You can grab them for free here.

Tags: Linkedin, linkedin messaging, LinkedIn Video, video, video messaging, video outreach