How To Get More LinkedIn Leads

June 26, 2025 - 3 minutes read - LinkedIn, LinkedIn Profile, LinkedIn Strategy, LinkedIn Tips, Mod Marketing

 

Since 2017, I’ve been helping people turn their LinkedIn profiles into legit demand drivers.

And yes, I’ve been posting on LinkedIn for nearly a decade, even back when it “wasn’t cool” to do it.

LinkedIn has morphed wildly over the last eight years.

Algorithm changes…the rise of B2B influencers…AI everywhere…endless new rules…

…But one thing remains the same.

If your profile isn’t dialed in, nothing else works.

– Not viral content.

– Not the perfect DM sequence.

– Not the slickest Sales Navigator search.

So here’s how to get more LinkedIn leads from your profile.

When buyers land on your page, they must instantly see:

1. What you do

2. Who you help

3. Why they should care

If they can’t see that instantly, they’re gone.

I’ve optimized thousands of profiles for SaaS teams, ranging from $10M start-ups to $1B unicorns, and every win traces back to a rock-solid profile foundation.

Step 1: Make your profile value-based first

Your first two lines in your About Section act as your elevator pitch; most visitors never click “See more”. Lead with the outcomes you create, back them with social proof, and close with a soft CTA (demo link, case study, video).

Step 2: Update your headline to highlight how you help

Stop just using your job title. Address pain points and how you fix them. Then add something personalized.

“Turning complex RevOps data into board-ready growth insights for Series B SaaS | 15+ rollouts | Ex-HubSpot”

Step 3: Add valuable links and resources for your prospects

Add Featured Links (demo clips, one-pager PDFs, mini-case studies, posts, etc) in your About and Experience Sections module so prospects can learn more about what you do and how you do it.

Want to make your profile buyer-ready in under 5 minutes?

Grab Lumi, our AI-powered LinkedIn profile builder.

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This is the tool I wish had existed back in 2017. Now it does.

We took the system we’ve used to optimize profiles for top-performing sellers and teams, and built our own AI tool.

B2B sellers and consultants are using it to stand out, start more conversations, and book more meetings. In record time.

Now you can get it too. And for under $100:

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P.S. We have a 7-day trial. If you don’t like it, you don’t pay.

P.P.S In this throwback pic above, I’m at LinkedIn Studio Week in SF, making videos with the LinkedIn crew. This was early 2020 before the world as we knew it changed.

Tags: AI, Linkedin, linkedin profile, LinkedIn Tips, Profile Tips