Best All-In-One Marketing Software SMBs Can AffordFebruary 18, 2016 - 5 minutes read - Marketing Automation
Marketing software consulting is one of the hottest services we sell here at Mod Girl Marketing. With so many different platforms all promising the same great results at all different price points and new players entering the market all the time, it can be confusing for business owners to keep up. We offer helpful advice on selecting the right software based on your needs, industry and budget. Or, if you prefer, we can also provide access to these robust tools and handle some of the day-to-day marketing tasks you’re inundated with — for one low monthly rate!
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Here are some of the solutions we discuss in-depth with our clients:
TRUE All-In-One Marketing Platforms
Wishpond: We love that Wishpond has tons of features AND is super affordable for small businesses with a basic plan starting at just $44/month after the 14-day free trial. (You can also save 36% by subscribing annually!) The features that we love range from landing page creation with A/B testing and personalized email automation (or MailChimp integration), to the ability to run contest promotions on social media and lead management segmentation. Their dashboard is super easy to use, but their customer service department is very responsive and friendly should you require any assistance.
HubSpot: As we mentioned before, HubSpot is the top-selling marketing platform with over a third of the total market. Of course, that doesn’t mean it’s the perfect solution for your business, but it’s at least worthy of consideration for most enterprises. With a basic plan starting at $200/month, we like HubSpot for its ease of use, affordability, app integration and reputation. The robust list of features includes: A/B testing, analytics, content calendar, drag and drop editing, email marketing, form creation, lead management, real-time editing, responsive web design, SEO and templates.
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SimplyCast: If you’re on a shoestring budget, you can’t find a more affordable plan than SimplyCast’s $4.95/month solution. You can use it to manage social media, create landing pages and surveys, promote events, launch and track email and text campaigns, respond to real-time messages, and participate in live chat. They pitch their software to freelancers, hospitality industry professionals, non-profits, public administrators, business coaches, affiliate marketers, and companies with less than 50 employees.
We consider these to be the only three TRULY all-in-one software platforms catering to small and medium-sized businesses worth mentioning. Larger enterprises like General Electric, Chobani and MasterCard use out-of-the-box software by Percolate as well.
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Honorable Mentions: Not Quite All-In-One Platforms
Hatchbuck: Hatchbuck gives you a decent headstart toward better lead conversions with features such as form creation, audience segmentation and drip marketing campaign management. However, it lacks bells and whistles like social media monitoring and analytics. We like that the Hatchbuck system works with tools like LeadPages, SproutSocial and RavenTools and integrates with Zapier to connect to our favorite apps.
Infusionsoft: InfusionSoft lets you manage up to 5,000 contacts, send unlimited emails, create landing pages and lead capture forms, run an eCommerce storefront and retrieve basic analytics reports. There is no web hosting or management available through the platform, though, and you may find that the mandatory training expenditures are a deterrent when there are so many easy-to-use tools on the market.
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