If you look at most LinkedIn company pages, a few thoughts come to mind:
If you want your company to stand out on LinkedIn, you need to showcase your best asset: your people.
It’s so simple, yet often overlooked.
All it takes is having the right mindset.
In this 10-minute video for Social Media Examiner, I share why having the right mindset is key for building a more humanized presence for your company.
And I discuss my simple 7 step process to help you execute this efficiently:
1. Identify your employee brand representatives
2. Know your customer
3. Leverage existing content
4. Develop a posting schedule
5. Encourage engagement
6. Designate a person in charge
7. Establish a content calendar
If you truly want to establish your company as an authority on LinkedIn, you must empower and elevate your employees.
We can train your team on how to effectively leverage LinkedIn to increase your brand’s social selling revenue. Here’s how: https://www.luminetics.ioTags: LinkedIn strategy, LinkedIn Tips, mod girl, SMMW2022, Social Media Examiner