Though content marketing is certainly here to stay, all digital marketers are aware that content marketing trends change over time – and they change fast! What worked a few years ago might not work today, and what you plan today might not generate results tomorrow.
Companies that adopt content marketing for their brand achieve 6X greater conversion rates than those who have yet to begin leveraging it in their digital marketing strategy, and with good reason. Content marketing is all about creating valuable resources that target your dream clients, helping them and building a relationship with them. And once you’ve established that relationship, it’s easier to convert your leads into paying clients.
Content marketing is cost-effective, too: it costs 62% less than outbound marketing, all while generating 300X more leads. But with so many forms of content out there, from videos to blog posts to eBooks, it’s hard to know where you should start. To compete today, digital marketers must keep up with changing trends and integrate them into their content marketing plan.
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Tags: content marketing, content marketing plan, content marketing strategy, content marketing trends, Content Marketing Trends 2019, digital marketing trends