A Must-Have Infographic Guide to Choosing the Correct Google Display Ad Dimensions [2020 Updated Edition]
February 28, 2019 - 4 minutes read - Digital AdvertisingGoogle Display Ads are an excellent way to reach people while they’re reading their favorite blog, showing a co-worker a funny YouTube video or simply checking their morning emails. You may wonder what’s the point of showing ads to people when they’re not in ‘shopping mode’? But the truth is, you can get a ton of impressions for a relatively cheap rate. Some businesses opt to advertise in a local newspaper or highway billboard. But they end up paying thousands of dollars for the same number of impressions they could get through Google Display.
Display ads are the visual banners and box ads you see on advertising-supported sites. According to Google, its Display Network reaches more than 90% of global internet users across 2 million sites. Regardless of whether these users are in shopping mode or not, that’s a pretty impressive reach.
Why It Is Said That The Dimensions Should Be Correct?
When designing your Google Display ads, working with the correct dimensions is key. This will not only make your ads more visually appealing, but they will also convert better on the Google Display Network. Depending on which size you choose, the way in which you present your information will differ.
Generally, wider ad sizes outperform taller dimensions due to their reader-friendly formats. These wider dimensions allow people to comfortably read more text at a time, rather than having to return to the left margin every few words, as with a narrower ad. The infographic below is an excellent visual guide to the ad dimensions available for Google Display.
Know About Every Dimension From A Single Image
From text ads to animated image ads, choosing the right dimensions can increase your return on investment significantly. The popular Leaderboard, Large Mobile Banner or Small Square are ineffective unless marketers understand how to leverage them.
This infographic is a comprehensive guide on Google display ad size limits and acceptable file formats. Although some dimensions almost always perform well, you should always use the size that best complements your message and overall design. By understanding how text and image ads are portrayed on a webpage, you’ll be in a better position to tailor your content effectively.
Google Display ads are designed to help you find the right audience. By strategically showing your message to potential customers at the right place and the right time, you’ll be able to engage new audiences and grow your business. Ultimately, the best way to leverage Google’s powerful targeting abilities is to use the right ad dimension.
Spend some time educating yourself on the various sizes available, and understanding the purposes that each one serves. Although ad dimensions may seem like a minor detail, the right choices will position your marketing initiative for great success.
This infographic was developed by TechWyse, an SEO Company.
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