Fill In The Blank Facebook Posts Drive Engagement

July 5, 2012 - 4 minutes read - Blog, Social Media, Social Media Marketing

Social Media Engagement is one of the most important concerns for big brands on Facebook. Pouring lots of money into having an online presence is only worthwhile if there is a Return On Investment. That ROI doesn’t always come in the form of immediate sales increases. Sometimes you are sowing the seeds for brand loyalty, which you will harvest at a later date.

“Fill In The Blank” is a common content tactic that big brands use to drive engagement and commenting on Facebook. Blogger Jeff Bullas claims Fill In The Blank posts “generate about 90% more engagement than the average post” and he lists this as one of the 10 Best Practice Tips For Facebook Content Publishing.

How “Fill In The Blank” Worked For JetBlue

JetBlue is a brand that has effectively incorporated “Fill In The Blank” on Facebook. Every 7-10 days, they throw a FITB post into the mix. Simply Measured recently analyzed the effectiveness of such posts and found that “Fill In The Blanks” posts had significantly more comments than any other type of post — be it link, status update or multimedia posts.

Yet, if your business is looking for the most “Likes” and “Shares,” we find posting links and multimedia work better to drive those particular measures of engagement. Audiences react differently to different types of posts, which is why having a consistent, comprehensive and well-thought social media strategy is the best way to build  brand presence online. Ask us how!

Timing Is Everything

ESPN is another master of “Fill In The Blanks” engagement. Look at this post that garnered 1,383 “Likes” and 9,668 Comments! WOW!

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Here’s another awesome post that earned 497 comments…

 Yet, timing is key when you’re using this strategy. According to Social Media Strategist David Arkin, “Sites that ask users to fill in the blank too often (like more than once a week), likely won’t get much participation because it doesn’t become a unique experience for the user. But, finding the right time to do it, can turn your average post into an engaging experience.”

He goes on to recommend posting Fill In The Blanks based on breaking events, linking to relevant breaking news stories, and encouraging people to share their holiday traditions. Amy Porterfield recommends posting a photo along with your Fill In The Blank to trigger emotion and action. Here at Mod Girl Marketing, we have put all of those strategies to use with great success.

The Mod Girls Help Brands Drive Engagement

Mod Girl Marketing offers a comprehensive plan to take your social media strategy to new heights. We regularly employ games like Hangman, Fill In The Blanks, Trivia, Linking, Video Creation and Blog Cross-Promotion to drive engagement on your page. We can also design a dynamic social media page for you and run exciting contests that bring targeted leads right to your doorstep. We offer packages that include…

  • Facebook Optimization
  • Twitter Optimization
  • Daily Social Media Updates
  • Daily Content Sharing
  • Comment Responding
  • Comment Marketing
  • 24/7 Brand Management
  • Targeted Network Building & Engagement
  • Cross-Promotion
  • Visibility Campaigns
  • LinkedIn Networking
  • Social Bookmarking
  • Blog Content Creation
  • Press Release Distribution
  • Sweepstakes
  • Email Marketing
  • Detailed Reporting

Contact us today to discuss your needs!

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