Here’s a content hack to drum up more leads that nobody talks about.
And only 1% of salespeople do this RIGHT.
If you want to maximize the power of LinkedIn for social selling, try this…
Strategically share content with your prospects.
But there’s a catch…
Don’t send content too early in the relationship – that’s a rookie mistake.
Instead, wait until you’ve had a brief exchange of messages, so it comes across as genuine and not desperate.
When you find content that’s highly relevant to their business goals or interests, send it with a personalized message like:
“Hi [Name], I came across this post about [topic] and thought you might find it [interesting].”
It’s a simple, quick way to stay top of mind and provide value without asking for anything in return.
Remember, the key is to give value without being annoying. Which can sometimes feel like an art form.
When you do this right, it will pay off tenfold.
Need more ideas to drive revenue on LinkedIn? Send me a message.Tags: Content Tips, LinkedIn Prospecting, LinkedIn Tips, sales, sales tips