LinkedIn Headlines That Get Clicks

May 12, 2025 - 7 minutes read - LinkedIn Profile, LinkedIn Strategy, LinkedIn Tips

Most LinkedIn Headlines Don’t Get Clicks. Here’s How to Fix Yours in Seconds.

Your LinkedIn headline is prime real estate.

It’s the first thing people see in search, in DMs, and in the comments section of a post. But most people waste it with job titles, jargon, or filler that does nothing to attract attention.

In 2025, your headline needs to do one thing: Get someone to click on your profile

And with the right approach, you can optimize it in under 30 seconds.

Here’s how to use ChatGPT to craft better headlines and 3 proven headline formulas you can swipe.

Why Your Headline Matters More Than Ever

Buyers are checking out your profile before they ever respond to a message. And your headline plays a big role in whether they take that next step.

Here’s what your headline should do:

– Communicate the value you bring
– Make it clear who you help
– Offer a hint of your personality or approach
– Create curiosity so people want to learn more

In our LinkedIn Profile Profits training and inside our Lumi AI Profile Builder, we help sales pros, founders, and consultants create headlines that drive visibility and credibility.

Use this ChatGPT prompt to create LinkedIn headlines that generate clicks:

Paste this into ChatGPT and fill in the blanks: I’m optimizing my LinkedIn headline. Based on the following info, give me 5 headline options that are clear, specific, and engaging. Use a tone that is confident but not salesy. Avoid buzzwords like ‘game-changer’ and ‘innovative.’

Job Title: [Insert Title]
Who I help: [Insert Audience]
How I help: [Insert Value]
Company: [Insert Name]
Hobby: [e.g. Surfer, wine nerd, builder, etc.]

Example Input:
Job Title: Senior Sales Manager
Who I help: Mid-market and enterprise businesses
How I help: Streamline payment processes
Company: WEX
Hobby: Trail runner

Example headlines from ChatGPT:

Helping Mid-Market Firms Eliminate Manual AP | Senior Sales Manager @ WEX | Trail Runner

Optimizing Payments for Growth | Sr. Sales at WEX | Human-Centered Seller | Trail Running Fan

Helping Enterprise Teams Run Leaner | Strategic Sales @ WEX | AP Automation Advocate

Why do these examples work? They put value up front, include keywords that matter, and make your role sound active, not passive.

They add personality without being gimmicky. All under 220 characters. All better than “Sales Manager at WEX.”

3 Headline Formulas You Can Swipe

Not sure how to structure your own? Here are three go-to headline formulas that convert:

1. Outcome First
Helping [Audience] [Achieve X Result] | [Role] @ [Company] | [Credibility or Personality Cue]

Example: Helping SaaS Reps Book 3x More Demos | Social Selling Coach | Trainer to 150+ Reps

2. Category + Differentiator
[Your Role or Category] | Specializing in [Specific Result] | [Unique Trait or Client Type]

Example: LinkedIn Consultant | Specializing in Profile Optimization for B2B Sales | Speaker + Trainer

3. CTA Style
Want to [Solve Pain Point]? Let’s Talk | [Your Role] Helping [Audience] Win on LinkedIn

Example: Want More Conversations on LinkedIn? Let’s Talk | Social Selling Strategist for B2B Teams

These styles make it easier for your audience to understand your value instantly. They also perform well in search and suggested connections.

Want to Go Beyond the Headline?

Your headline gets them to click. But what happens when they land on your profile?

That’s where most sales professionals lose momentum. The About section is vague. The Experience section is a copy-paste from a resume. And there’s zero content or social proof in the Featured section.

Here’s what top sellers include in a high-performing profile:

– 3 headline options tailored to buyer psychology

– 3 About section versions that speak directly to pain points

– 3 Experience summaries that show impact, not tasks

– Clear CTAs that move people to action

– Optimized skills, achievements, and links

– Visual content in Featured to build trust fast

And yes, you can have all of that generated for you in seconds.

Want a High-Converting LinkedIn Profile Without the Guesswork?

That’s exactly what Lumi AI Profile Builder does.

No staring at a blank screen. No wondering what to say. No generic, robotic AI copy.

Just a clear, client-focused profile that reflects your voice and positions you for trust, credibility, and inbound interest.

In under 5 minutes, Lumi gives you:

– A complete profile rewrite

– Multiple headline, About, and Experience options

– Personalized CTAs

– A mini branding strategy that aligns with your sales goals

And it’s all built on the frameworks we teach in LinkedIn Profile Profits, our on-demand training and live team workshop designed to help sellers build profiles that actually convert.

Want to Test It Out?

Start with our LinkedIn Profile Checklist and Two Instant Profile Hacks.

It’s free. It’s fast. And it’s included inside our 90-Day LinkedIn Jumpstart course—your first step to building a better LinkedIn presence that leads to real conversations.

Final Tip:

Don’t Overthink Your Headline. Just Start Testing. Your LinkedIn profile is not a static resume. It’s a sales asset.
And your headline is the hook.

Use ChatGPT to draft ideas. Use Lumi to get there faster. Use the formulas above if you’re writing from scratch.

Most importantly, make sure your headline reflects your value, not just your title.

Tags: linkedin profile, LinkedIn strategy, LinkedIn Tips