“Executives get stuck tracking things that show up in Salesforce”, says Chris Walker in this short clip from my interview with him last year.
But here’s the problem with that…
Most of your LinkedIn results will not show up in Salesforce.
You need to be tracking qualitative data:
– How many people are engaging with your teams’ posts?
– How many times do people mention your content?
– How many conversations are being started organically?
Those are just a few of the many qualitative ways you can measure the effectiveness of your LinkedIn campaigns.
At Luminetics, we partner with SDR teams who want to maximize their LinkedIn visibility and social selling opportunities.
We leverage the power of Salesforce with LinkedIn Sales Navigator to increase meeting conversion rates and thought leadership.
We can train your team on how to effectively leverage LinkedIn to increase your brand’s social selling revenue. Here’s how: https://www.luminetics.ioTags: Linkedin, LinkedIn Content Strategy, LinkedIn Marketing, LinkedIn strategy, LinkedIn Tips, ROI