For most businesses, generating leads is a top priority – but many struggle to do so. They might not know where to begin or think most lead generation techniques are too expensive. That’s why we’re sharing 4 free creative lead generation ideas you can use today to start attracting your dream clients.
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4 Creative Lead Generation Ideas You Can Start Today for $0
Generating leads doesn’t have to be expensive. You can start today by leveraging your current network, starting a referral program for your clients, and collaborating with fellow agencies or companies working with your niche.
Try 1 of these 3 creative lead generation ideas today to start attracting your dream clients right now.
1. Leverage your existing network
This may seem like an obvious tip – but you’d be surprised by how many people fail to leverage their existing network of past clients, current clients, LinkedIn connections, former colleagues – the list goes on and on.
This is the lowest hanging fruit you can leverage right now to get in front of potential clients.
By sending a simple email or LinkedIn message to ask them how they are doing and if there is anything you can do to help them.
It’s that easy.
Start the conversation. Let them respond. If they say “no,” then tell them what you are focusing on and what types of clients you are looking for and ask if they know anyone they can introduce you to that might be a good fit.
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2. Create a referral program
If you don’t already have a referral program for your business, it’s time to create one.
A “referral program” doesn’t have to be fancy. It can be as simple as a basic “system” that you have in place to generate a steady stream of referrals.
Referrals are some of the best clients because they already trust you! They received your information from a trusted friend or colleague and therefore already have a level of trust and credibility associated with your brand.
An easy way to create a referral program is to devise a “free gift” (lead magnet) that you can send to current clients, past clients, and your network. This can be a short guide that they can download, an infographic, video training, checklist, etc.
Ask them to share it with anyone they know who might find it valuable. That way the people they’re sharing it with not only have a level of trust with you because they were referred to you, but they also know you’re the real deal because they saw your lead magnet.
Tip: Make sure this free gift is speaking to your specific target market and addressing their exact pain points.
For example, instead of: Social Media Tips for Plastic Surgeons
You could instead create a lead magnet called:
5 Ways Facebook Can Drive More Mommy Makeover Patients for Plastic Surgeons
By getting super specific in your lead magnet, you’ll stand out to your dream clients, who will be much more likely to download the resource and reach out to you.
3. Make friends with other agencies/companies who have the clients you want!
This is a simple yet often overlooked lead gen tactic – leverage companies who already have the clients you want!
Mod Girl Marketing scaled through collaborations with fellow creative agencies – not by competing against them.
There are a lot of other agencies/companies out there who offer complementary services but are not your direct competition.
For example, let’s say you provide SEO services to accountants.
Start connecting with fellow agency owners who service accountants on LinkedIn (and via email outreach).
Look for web design agencies, social media agencies, PR agencies, and even software companies specializing in helping accountants.
Strike up a conversation with them – tell them what you do and ask them if their clients have a need for SEO services. See where the conversation leads.
If it seems promising, hop on a phone call to start building that relationship.
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4. Enlarge your audience through email
Emailing is the most preferable and professional means of reaching out to people. Marketers and outreach managers use emails as their primary means of communication with leads and bloggers. So why ignore it?
These tools are quick and easy-to-use. And you will be even luckier if you select one which offers an email finder extension. You won’t have to download software to the PC, everything is right in the browser and works immediately. The extension will find emails on any website, either a corporate webpage or a LinkedIn profile page.
Get Even More Creative Lead Generation Ideas in Remote Agency Society
There you have it: 3 no-cost creative lead generation ideas you can implement today.
In Remote Agency Society, we share agency growth tips like these all the time. Members gain access to premium resources on everything from creating a lead magnet to crafting cold emails, as well as weekly Facebook Live sessions with Mandy McEwen inside our exclusive Facebook group.
Membership is currently closed, but you can join the waitlist now to be the first to know when we open the doors to Remote Agency Society.Tags: b2b lead generation, B2C Lead Generation, Creative Lead Generation Ideas, digital agency, lead generation, Linkedin, Referral Program