- Save Time
- Increase Leads
- Maximize Website ROI
How Users are Interacting With Your Website and How to Optimize for Conversions
The best marketers understand how to create a stable foundation for success, but also know that a winning strategy evolves over time and requires constant monitoring and adjustments. We’ll help you continually perfect your website’s user experience by providing you with in-depth analytics support, including visitor data, heat maps and valuable conversion process information.
Our team does more than just crunch the hard numbers. We show you how to analyze how users behave on your website — guiding you on extrapolating the figures that matter most and using that information to make strategic decisions. If you’re looking to increase engagement, conversions and grow your business, there is no better way than to invest in a few hours of user experience consulting.
9 Benefits of Optimizing User Experience
- Avoid Common Mistakes
- Understand Visitor Behavior
- Achieve Better Engagement
- Lower Cost of Site Maintenance
- Develop Research-Based Content
- Brainstorm Marketing Campaign Ideas
How We Do It
I reached out to Mod Girl to get some feedback on the user experience on my site, including ways to increase engagement and optimize content. Mandy and her team performed a comprehensive audit that was very helpful. Great communication, responsiveness and tips - I walked away with many practical ideas that could be implemented right away. I look forward to working with them again in the future.
HealthyPsych is a new client that came to us with the short-term goal of figuring out analytics issues like page loading speed, wrong content match from searches and design failures causing a high bounce rate. Of the 6,500 unique visitors they were getting, 5,000 were quickly leaving the site — and, naturally, they wanted to know why! They were planning a total site redesign and decided to invest in valuable user experience consulting before sinking more dollars into website development.
Their long-term goal was to develop a vibrant online community around progressive psychology that plays a role in normalizing mental health care through self-help, coaching, therapy, spiritual practices and other positive personal growth strategies. These goals could be measured by seeing an increase in traffic, longer time spent on page, greater clicks throughout the site and steady forum participation.
While the site design is still in progress and we don’t have specific numbers for you just yet, HealthyPsych team members say they plan to implement what they’ve learned from our consultants and work with us in the future.