Outsource Company Newsletter: Is It A Good Idea?November 20, 2013 - 5 minutes read - Blog, Content Writing, Marketing Your Business Online
Company newsletters are one of the best ways to stay fresh in the minds of your customers. As they say, “The money is in the list.” Every time you reach out and touch a prospect with your message, you are one step closer to making that sale.
The National Sales Executive Association found that 80% of sales are made on the 5th to 12th contact with a person. A newsletter is a great way to reach out and make regular contact through tips, coupons, community news, and providing helpful articles. Best of all, these newsletters send out a clear message: your company is an expert and leader in your field.
Furthermore, company newsletters benefit your business by:
- Increasing awareness about new products / services
- Creating a first impression
- Soliciting more business without being pushy
- Educating prospects
- Generating word of mouth referrals
- Building a contact list
- Establishing trust
- Expediting the sales process
- Networking with other professionals, and
- Adding value to current offerings.
Why Outsource Company Newsletter Writing?
A decade ago, 50 percent of businesses were outsourcing their email newsletter writing to a PR firm, freelance writer or online marketing company. These days, half of small and mid-sized companies outsource this content creation, while around 67 percent of larger companies have someone else create written branding materials.
Most companies choose to outsource as a way of improving their time management. If you don’t have a professional team that can handle this for you, it can be very time-consuming to decide which email marketing provider to choose, what templates to create, who is going to write it, and what topics to include.
Professional writers can research and write much quicker than the average individual. They’ve got a pulse on crafting compelling selling points and assembling the right words to drive sales. Their access to news stories, studies, journals and online resources will ensure that they are writing about the most relevant topics that pertain to your industry.
Another reason people like to outsource company newsletter creation is that we provide businesses with meaningful analytics and statistics. At the end of the day, it’s not enough to just send out information to a subscriber list. You want to know if that information is visible to people — or if it’s landing in the Spam folder, deleted within seconds of receipt, or making a difference in your bottom line.
- Are people clicking on the embedded links? If so, which links are most popular?
- Are they reading the newsletters? Which headlines compel people to read?
- Are people reading the newsletters and taking a favorable action like forwarding the newsletter to friends or buying from your website?
These need-to-know statistics will help you formulate a more meaningful and lucrative online marketing plan.
Choose As Much Or As Little Involvement As You’d Like
Many of the companies Mod Girl Marketing works with prefer a hybrid sort of arrangement where they hold an internal brainstorming session to choose topics to cover. After all, no one knows your business as well as you do! This plan allows businesses some control and agenda-setting ability to keep their branded messages on track. We have some clients who like to jot down their general thoughts and ideas in a paragraph or two, but turn the draft over to a professional writer to make it more compelling and polished.
We are more than happy to help you develop a winning strategy by gathering a list of most-researched (and most-converting) keywords related to their industries so our writers can create content that not only appeals to people, but also works well to draw audiences in from Google. Naturally, these keywords evolve from month to month as more data becomes available to us.
Sometimes all it takes is one sit-down meeting with us to discuss the type of direction you envision for your newsletter and we make it happen from there. Our packages allow you the flexibility to have as much or as little control as you’d like.