Rebrand Case Study: Dr. David Halpern of Tampa Bay Plastic Surgery, Inc. Gets a New Look!
Half of all cosmetic surgeons use social media for their marketing, according to the American Society of Plastic Surgeons. Facebook, LinkedIn, Twitter, and YouTube are popular platforms for medical professionals. Reasons cited are that: incorporating social media is “inevitable,” it’s an effective marketing tool, and social media is a useful medium for patient education. The adoption of social media is just one facet of plastic surgery practice branding.
Here at Mod Girl Marketing, we are happy to help professionals gain more exposure and become more competitive in their local markets. Clients like Dr. David Halpern make our job easier. He had an impressive resume, but just needed a way to better display the information that mattered most to prospective clients. We thought his triple-board certification, recent appearance on the Rachael Ray show, and his offering of the innovative Strawberry Laser were all areas of differentiation to emphasize. We wanted the site to look more personalized, with a photo of the surgeon himself. As you can see, the new branding basically says: Dr. David Halpern is a Tampa Bay plastic surgeon you can trust!
What Mod Girl Marketing did for Dr. David Halpern’s Rebranding and Digital Presence
- Logo rebrand and design
- Mod Website Re-Design and Development
- Transformation to user-friendly content management system, WordPress
- Business Re-Branding Package for Social Media
- Social media setup and optimization for various networks
- Google Plus Setup and Implementation – Local, Personal, Business
- Health directory listings setup and optimization
- Copywriting for various pages
- Mod Search Engine Optimization Research
- Mod Search Engine Optimization Marketing
- Mod Social Media Marketing
- Full-Scale Digital Marketing Consulting
- Full-scale Digital Marketing and Advertising Strategy
- Advanced Inbound Marketing Strategies for Search Engine Optimization
- Mod Content Marketing
- Press Release Marketing
- Blog Marketing
- Paid Advertising Management
- Patient Reviews System and Page Setup
- Video Creation and Marketing
The Final Results
The Mod Girl team believes that “results” are more than just a pretty logo and a nice looking website. We provide all clients with analytics data that shows the value of our services, which easily exceed expectations. Often, results can be seen in just one month’s time.
Plastic Surgery Logo Design
Plastic Surgery Website Design
Website Traffic: Before and After
Before we redesigned Dr. Halpern’s brand, there were 2,729 page views and 979 sessions per month. (A “session” is defined as browsing that lasts for 30 minutes or more, as well as browsing that results in a transaction — in this case, a person filling out the contact form online.) One month after the new site launched, Dr. Halpern was seeing 12,886 page views and 2,178 sessions per month!
Digital Marketing Return On Investment: Plastic Surgery Lead Generation
In one month, the Mod Girl® team drove 32 web form leads for Tampa Bay Plastic Surgery, Inc. — using digital marketing and advertising. Dr. David Halpern’s staff also reported that the volume of phone calls has increased dramatically since they began working with Mod Girl Marketing. In case study after case study, we see that online branding efforts translate to real world leads & sales!
The image below shows the traffic sources; organic traffic via SEO campaigns on Google drove a large portion of traffic, and Bing traffic contributed slightly to the organic numbers. Facebook traffic saw a huge increase in month one — with 1,512% increase in website traffic from Facebook. Google Adwords only accounted for 219 visits, but drove several leads.
Plastic Surgery SEO
View the Before and After Galleries Below
Take a look at the before and after galleries to get a sense of just how different and modern the new website is compared to their old website.
Mod Girl® Can Transform Your Plastic Surgery Practice and Increase Your Bottom Line
Plastic surgery is a booming market with 15.1 million cosmetic surgery procedures performed in 2013 alone (Source: ASPS Report). According to Surgery.org, more than $7 billion was spent on plastic surgeries and $5 billion on cosmetic procedures in 2013. Today’s plastic surgeon is not only competing against other cosmetic surgeons, but also medspas and any other “board-certified” doctor as well. Plastic surgery offices must have a robust online marketing plan if they wish to stay relevant. If you are a cosmetic surgeon with an outdated brand and a digital marketing presence that fails to live up to your expectations, then contact Mod Girl Marketing to get ahead of the competition now. We’d love to help you increase web traffic, leads, and sales in your market, just as we helped Dr. David Halpern become more competitive in his!
Mod Girl Marketing transforms businesses from bland to brilliant. A consultation with our branding experts gives you valuable insight into getting to the next level of marketing your enterprise online — whether you’re a start-up business, an entrepreneur, an established company, or a Fortune 500 corporation.
We work with businesses in a variety of industries, from home builders and shutter companies, to cosmetic surgeons and tech firms. Our customizable packages give you exactly what you need — nothing less, nothing more. We increase lead volume and provide better brand exposure in local and national markets within just one month.
In addition to getting you the results you desire, we understand you’re also looking to work with someone who is easy to communicate with and who understands your brand. You’ll find our staff to be committed, friendly, and dedicated partners. You can be as involved or as removed in the digital marketing process as you wish.
In a nutshell: ongoing digital marketing with the Mod Girl® team is a guaranteed recipe for success.