- Identify organizational needs and goals
- Achieve long-term marketing success
- Tell a compelling story that improves brand image
How To Craft Effective Marketing Campaigns That Resonate With Your Customers
A winning creative strategy fuels business growth, whether you’re just getting started or stuck in a state of inertia. Our strategic consultants will help you ask the right questions pertaining to your marketing campaigns and find the answers using all the tools and technologies at your disposal.
After working with us, you’ll have clearly outlined objectives, a roadmap to get you there, ways to measure progress and an in-depth understanding on how to tell your brand’s story in a way that influences behavior.
Creative strategy consulting sessions may include: web design strategy, graphic design feedback, social media strategy, blog analysis, promotional advertising advice, email campaign audits, and content brainstorming — just to name a few of the focus areas.
Our Creative Strategy Services Will Help Your Brand
- Maintain a cohesive message across channels
- Influence consumer behavior
- Promote thought leadership
- Overcome obstacles like competition, buyer inaction & market uncertainty
- Measure how well your messages resonate with prospects
- Collaborate more efficiently with your team using new tools
How We Do It
Mandy and her team reviewed our web content strategy. They provided us with detailed, helpful suggestions on where to improve. In particular, Mandy gave me specifics on how to “dig deep” to find key words and phrases that would help our content rank better. I was really impressed and pleased with how much time her team spent reviewing our materials.
Not only are our blog topics our top driver for visits to our site, but it’s also clear major media outlets have found MamaBear to include in news coverage due to Mod Girl’s efforts in ranking our website.
Mod Girl took their time to really get into our marketing channels, traffic and strategy and provided a great comprehensive report with specific actionable items to implement to get more out of our content development and marketing.
Prior to launching, MamaBear hired Mod Girl Marketing to create a website content strategy that would achieve top search rankings for their safety app. Their goal was for parents to quickly find them during online searches.
On a monthly basis, we conduct industry, competitive and SEO research to determine the best content for MamaBear’s audience. We manage their editorial calendar and suggest content topics that empower their readers with helpful safety knowledge.
After just one month of implementing Mod Girl consultants’ creative strategy, MamaBear saw:
- 581% increase in overall web traffic
- 506% increase in new visitors
- 30% decrease in bounce rate
Over time, MamaBear saw additional value in our services, including:
- Numerous first page Google rankings
- Steadily increasing downloads to over 100,000 active users
- Social media growth to 14,000+ Twitter followers and nearly 5,000 Facebook likes
- Visibility on new platforms like Google Plus and Pinterest
Although MamaBear invests in traditional PR and display ads, their organic traffic from Mod Girl has consistently outperformed all other forms of traffic and the blog we collaborate on continues to be their #1 referral source.