A Look Inside the Top 5 Plastic Surgery Trends 2020

December 20, 2018 - 8 minutes read - Healthcare Marketing

Plastic surgery isn’t a one and done type of situation. Just as trends change with fashion and technology, there are also the latest plastic surgery trends to consider for doctors and patients alike.

A recent survey of 2,052 U.S. adults conducted by the Harris Poll found that 862 participants had either already had cosmetic treatments or were considering them in the next 12 months. With demand ever increasing, competition amongst plastic surgeons is as well, making it more important than ever for practices to use strategic marketing campaigns and to be aware of the latest plastic surgery trends in order to attract new patients to their practice.

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Why Healthcare Practices Need to Be Aware of Top Plastic Surgery Trends 2020

Data scientist Ed Smith recommends highlighting relevant treatments in your marketing to appeal to particular age groups. Specifically:

  • Mommy Makeovers for 35-44
  • Rhinoplasty for 25-34
  • Toxins and fillers for those in their mid-20s

Adults under 45 years old are more likely to say they’re considering a cosmetic treatment in the next 12 months (compared to those 45 and up). The likelihood of considering a treatment increases from 28% for those over 45 to 49% for those under 45. Being aware of the age groups, income levels, and behaviors of potential clients are important considerations for plastic surgery practices trying to reach the right target audience.

It is also important to take the time to understand what motivates a person to undergo cosmetic surgery. If confidence is a strong motivator, focus on aspirational messaging. Framing things in a positive light demonstrates that you are a supportive provider worth trusting. Additionally, addressing your client’s potential concerns can be a proactive and supportive way to help them feel comfortable with their decision.

These trends can change often, and being aware of the top plastic surgery trends for 2020 is important for your practice to stand out and attract new patients. Find out what trends your practice should be paying attention to and highlighting in your marketing below.

Top Plastic Surgery Trends 2020

#1: Taking Breast Augmentation High-Tech

One of the latest plastic surgery trends for 2020 is high tech “hybrid” breast augmentation.

This new type of breast augmentation combines implants with reshaping possibilities offered by fat transfer. What makes this new plastic surgery trend so popular is the ability to sculpt a more natural breast. Compared to standard silicone breast implants, this surgery offers fewer risks and a shorter recovery time.

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#2: Let’s Talk About The Labia

Labiaplasty can be performed for either aesthetic or comfort purposes. The process reshapes the labia, reducing its length. In 2016, the number of labiaplasties increased by more than 23%, and continues to increase steadily. The surgery can be performed under local anesthesia and is fairly simple.

According to the American Society of Plastic Surgeons, labiaplasty surgery is associated with a satisfaction rate of over 90%. It is for this reason that labiaplasty is predicted to be one of the top plastic surgery trends in 2020.

#3: A Full Look At Lip Lifts

When people think of lip enhancements, fillers are the most common cosmetic procedure to come to mind. With a growing demand for fuller lips, there is also demand for natural-looking lip enhancements.

Lip Lifts offer a nuanced effect, allowing the lip to fit the face — not overwhelm it. This permanent procedure is typically done to a patient under local anesthesia and takes less than an hour.

The procedure shortens the space between the bottom of the nose and the top of the lips by carving out a bullhorn-shaped strop of skin below the nostrils.

#4: Regular Nose Jobs? So Last Year

Nose jobs have always been a popular plastic surgery procedure, but one of the biggest plastic surgery trends in 2020 is the switch to ultrasonic rhino-sculpture. Regular nose jobs involve a lot of downtime for patients post-surgery, however, this surgery promises faster recoveries and more precise results.

While other techniques chisel and file the nasal bone, ultrasonic rhino-sculpture uses a probe-like device that emits ultrasonic energy. This allows surgeons to accurately shape the nose, while also minimizing cartilage or soft tissue damage.

Educating your audience about these newer procedures should be a part of your marketing efforts in 2020 and beyond.

#5: 3D Facelift Procedures Are In for 2020

As we approach 2020, you should expect an increase in demand for micro-surgeries. These procedures offer a less invasive plastic surgery experience that results in minimal scarring for your patients.

What exactly does a 3D face-lift look like? Plastic surgery new trends such as the 3D face-lift plump the face by pulling tissue from inside the face back onto the cheekbones.

As people age, facial tissue slips down the face, creating saggy skin and wrinkles. Surgeons performing these procedures make incisions by each ear in order to reach the inner facial tissue.

A common thread amongst the top plastic surgery trends 2020 is an end result that leaves patients feeling and looking more youthful.

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What Your Practice Should Do About the Top Plastic Surgery Trends

Being aware of the latest plastic surgery trends is the first step. Next, you must assess your staff’s capabilities in terms of being able to help patients achieve their ideal aesthetics. Once you know you have what it takes to offer options in line with the top plastic surgery trends of 2020, it’s time to create a marketing plan to take advantage of the hype.

At Mod Girl Marketing, we help plastic surgery practices highlight their top procedures and attract new patients in their area through strategic marketing campaigns.

If your practice is in need of a marketing facelift, Mod Girl Marketing is here to help. Request your free plastic surgery marketing strategy here.

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