Exactly Where to Focus Your Marketing Dollars
Big data has been around for decades, but businesses looking for a competitive edge are finding it easier than ever to track the effectiveness of their digital marketing efforts. Mod Girl Marketing is a web analytics consulting firm that helps companies collect and make sense of relevant metrics from Google Analytics and other analytic tools.
We can provide training so that you or staff can perform the work or we can provide reports and analyze all the data for you. We can offer recommendations that will increase traffic and conversions or advise you on the best data-gathering tools for marketing efficiency. This flexibility is one of the reasons clients love doing business with us. You only pay for what you truly need.
We Provide Comprehensive Web Analytics Services Including:
- Conversion Tracking
- Conversion Optimization
- Detailed Reporting
- Ongoing Management
- Heat Maps
- Visitor Recordings
- Social Analytics
How We Do It
Mod Girl helps us understand what is going on with our website traffic and how to keep visitors better engaged. Every month Mod Girl provides analytics reports plus visitor recordings and heat maps so we have a clear picture of what pages need improvement. They provide recommendations to improve user experience and conversions.
Barkman Honey was embarking on a major digital re-brand including a new custom website with improved graphics and copywriting. They reached out to Mod Girl for SEO and website analytics consulting to maximize their investment, as they wanted to ensure their website would resonate well with users and be found by Google.
Mod Girl formed a close partnership with Barkman’s website development and graphic design companies. We quickly became acclimated with the new Barkman website, their industry and keywords to provide strategic guidance. Each month, we provide valuable data regarding SEO and User Experience. The Barkman team then takes this data, makes the recommended tweaks and watches metrics increase!
In just one month, Barkman saw Page Visits increase 15.77%, Time Spent On-Site increase by 53% and Bounce Rate decrease by 23%. These analytics all indicate that users are more engaged with their content.