In today’s economy, a digital presence is a must for every business. And as a B2B marketing agency, you need to provide the best service possible to your clients. But as your business grows, how do you also find the time to manage all of your day-to-day tasks? Luckily, one of the biggest advantages of outsourcing is that it frees up time for you to work on your business, not in your business.
Many businesses opt to outsource time-consuming tasks to freelancers, vendors, or even fellow marketing agencies to save time and money.
Outsourcing costs less than hiring and training full-time, in-house staff — especially when you don’t have enough work for a full-time employee. The advantages of outsourcing involves delegating tasks on an as-needed basis, meaning that you can bring on more freelancers when work gets busy and cut back if work slows down. Finally, with strategic outsourcing, you gain access to the skills and expertise of a wide variety of professionals.
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Advantages of Outsourcing: 5 Reasons to Outsource to Scale Your Agency Fast
There’s no denying that the modern business world operates in an outsourcing economy.
It’s not uncommon for businesses to outsource tasks — and for their outsourced talent to also outsource tasks. The rapid rate of technological advancement has allowed for better collaboration tools and has made it easier than ever to communicate with people from all over the world
Here are the top 5 advantages of outsourcing that your B2B marketing agency needs to consider:
- You Get to Focus on What Really Matters: Growing Your Business
- You Get to Leverage the Expertise of Specialists
- You Save Time While Still Scaling Fast
- You Get More Time for Yourself
- You Get to Expand your Knowledge and Network
1. You Get to Focus on What Really Matters: Growing Your Business
The top reason why businesses outsource is so they can focus on their most important high-value tasks. In this case, this means growing the business.
Though you should certainly be involved in the strategy side of things, actually executing day-to-day tasks, such as the writing all of your social media posts (and the scheduling), is a task best outsourced.
Instead, spend your time focusing on accomplishing the big-picture goals, completing tasks that only you can do. For example, as the business owner, you should be focused on forming new partnerships, developing products, and preparing proposals.
Not sure where to start with outsourcing? Get my 3 secrets to successful outsourcing here!
2. You Get to Leverage the Expertise of Specialists
In today’s workforce, companies optimize their operations by hiring people or teams that are experts in their fields.
When outsourcing to a marketing team (or person), you can either:
- Pay a flat fee each month to gain access to a team of experts.
- Pay a specialist hourly, adjusting hours based on the amount of work you have available.
Either way, you can easily access industry experts with the skills you need at any moment, meaning you don’t have to decide whether you want to hire a full-time Facebook Ads expert or a full-time copywriter. One of the advantages of outsourcing is that you can leverage the skills of both!
3. You Save Time While Still Scaling Fast
Recruiting and training new employees can take out a chunk of your limited available time and money. Outsourcing to experts means that you already have access to the best and don’t have to worry about training.
Whether you’re hiring a self-employed freelancer or a team at a fellow digital agency, these experts keep themselves updated on the latest trends in their industry, ensuring that you always have the latest information.
4. You Get More Time For Yourself
As an entrepreneur, it can be hard to remember to take time for yourself. But taking time for your health, friends and family, and fun are all essential if you want to perform your best at work.
Burning out hurts both you and your business. By outsourcing, you can get help running your business before you’re necessarily ready to hire full-time employees, saving you from the stress of deciding between 100-hour work weeks or not knowing if you’ll have enough to pay your employees each month.
In addition, there will be situations, such as holidays and major events, when most of your hired employees take off time all at once. Having outsourced staff means that you don’t have to worry about multiple team members taking time off at the same time — you can take on extra staff to cover the workload when appropriate.
5. You Get to Expand your Knowledge and Network
Lastly, by outsourcing various job functions to freelancers, fellow agencies, or vendors, you get to build relationships with some of the best people in your industry.
Networking is important in business. Building connections is a great way to get referrals for new clients, learn about new strategies for business growth, and develop new collaborations.
Plus, having a fresh set of eyes on your business with your outsourced team allows you to glean new insights on how to approach your business.
Which Tasks Should I Outsource?
A marketing agency deals with many different types of tasks: HR, content writing, graphic design, and much more.
When outsourcing as a white label digital marketing agency, you want to find tasks that meet the following criteria:
– Tasks that are time-consuming
These could be tasks you know little to nothing about, which would take you even longer to do yourself.
For example, making graphics: you might have the skills required to make creative graphics, but if it takes you three hours to make one when someone can do it in far less time, you’re better off outsourcing it.
Or these could be tasks that have to be done, but simply take up a lot of your time each week, such as research. Time is the most valuable resource for an entrepreneur, so make sure you’re spending it wisely!
– Services you only need occasionally
As a business owner, you have to wear a lot of hats. However, not all of your responsibilities need to get done on a regular basis — meaning there isn’t much of a point in you learning the skill yourself.
For example, if you want to redesign your website every 5 years, there’s no need for you to take on the extra work during the project, even if you have the skills. These occasional tasks can require a lot of extra hours for a short period of time, so outsourcing it as a short-term project ensures you don’t overload yourself or your core team.
– Low-value tasks
In running a B2B marketing agency, there are many tasks that need to get done, but which don’t directly lead to much revenue for your business.
For example, it is important to maintain an active social media presence, but it rarely leads to direct sales. In contrast, following-up with leads and sending proposals does directly impact your revenue.
According to Hubspot’s 2018 Marketing Growth report, agencies report that their second largest pain point is not having enough time to focus on administrative tasks. Rather than attempting to manage this on your own, take advantage of outsourcing for these low-value tasks so you can focus on tasks that help you grow your business.
– Specialized services you know nothing about
Occasional tasks, such as year-end tax preparation, IT services, and even videography, are much better left to an expert who focuses on this type of work year-round.
Just like those you outsource work to, you have a specialty. By focusing on your skills and outsourcing work that falls outside your specialty, you can save time and stress, while getting the best results from an expert.
Scale by Leveraging White Label Agencies and Agency Collaborations
The beauty of online marketing is the vast amount of digital agencies out there that partner with other agencies by providing white label services. Heck, even some agencies who don’t advertise “white label” services on their website, still collaborate in some way, shape, or form with other agencies.
If you’re looking for some of the best agencies by category to collaborate with, check out some of these lists from TopMarketingCompanies.com:
Discover The Cold Truth About “Outsourcing” Digital Services to Scale Your Agency
In business, time is money. One of the main reasons for outsourcing is that it allows you to scale your business fast without having to work 100+ hours a week.
Whether you’re looking to partner with a digital agency to help manage your client work, or are looking to hire a part-time freelancer to schedule your social media, check out my free video training, where I reveal the cold truth about outsourcing digital services to scale your agencyTags: advantages of outsourcing, b2b marketing agency, digital marketing agency, outsourcing, White Label