How To Attract B2B Clients By Optimizing Your LinkedIn Profile

July 13, 2020 - 2 minutes read - Branding, Thought Leadership

Your secret weapon to leveraging LinkedIn? Mod Girl, of course 😉 

It all starts here.

Listen, LinkedIn is a goldmine, but only if you know how to use it. 

The easiest way to get started? 

Optimize your profile. 

The Ultimate Guide To Becoming A Thought Leader On LinkedIn


Rule #1 – It’s not about YOU. It’s about THEM.

Rule #2 – Make sure your headshot is friendly and inviting and of YOU only.

Rule #3 – Make your headline state exactly what you do and who you help.

Rule #4 – Create a captivating, SEO-friendly summary that speaks to your target market.

Rule #5 – Create an optimized experience section that accurately describes your role and how your product/services help people.

Rule #6 – Take advantage of the media sections in your summary and experience sections.

Rule #7 – Ask for recommendations (and give recommendations). 

Mod Girl Marketing Named a Top B2B Digital Marketing Agency

Watch the video below to learn why optimizing your profile is key for success on LinkedIn. And if you want even more valuable insights, join me every Thursday for my weekly LinkedIn Live Series, Ambitious Outcomes, at 12 pm PT / 3 pm ET.

Want more tips on how to make your profile a magnet for prospective clients and partners? 

Download our LinkedIn checklist here.

Then, get in touch with Mod Girl if you want to see how we can help you get the most out of LinkedIn and attract your dream clients.

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