How To Attract B2B Clients By Optimizing Your LinkedIn Profile

July 13, 2020 - 1 minute read - Branding, Thought Leadership

Your secret weapon to leveraging LinkedIn? Mod Girl, of course 😉 

It all starts here.

Listen, LinkedIn is a goldmine, but only if you know how to use it. 

The easiest way to get started? 

Optimize your profile. 

See also  The Ultimate Guide To Becoming A Thought Leader On LinkedIn


Rule #1 – It’s not about YOU. It’s about THEM.

Rule #2 – Make sure your headshot is friendly and inviting and of YOU only.

Rule #3 – Make your headline state exactly what you do and who you help.

Rule #4 – Create a captivating, SEO-friendly summary that speaks to your target market.

Rule #5 – Create an optimized experience section that accurately describes your role and how your product/services help people.

Rule #6 – Take advantage of the media sections in your summary and experience sections.

Rule #7 – Ask for recommendations (and give recommendations). 

See also  Mod Girl Marketing Named a Top B2B Digital Marketing Agency

Watch the video below to learn why optimizing your profile is key for success on LinkedIn. And if you want even more valuable insights, connect with Mandy on LinkedIn.

If you want more valuable insights and LinkedIn tips delivered straight to your inbox every Thursday, make sure to subscribe to my weekly LinkedIn Insiders Newsletter. Just click the button below to subscribe.

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