Boutique Marketing Firms vs. Big Marketing Agencies

March 12, 2014 - 5 minutes read - Contemporary Online Business Marketing

Mod Girl Marketing is billed as a “boutique digital marketing firm,” but what does that exactly mean? The most common use of the term “boutique” refers to “a small store selling fashionable clothes or accessories.” However, it’s evolved to include “a business that serves a sophisticated or specialized clientele.” Generally, boutique marketing agencies are smaller, more personalized and more cost-effective.

Does size matter when selecting a marketing firm?

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A Boutique Marketing Firm = Flexibility!

It’s tempting for big corporations to imagine that it takes a big marketing agency to handle their complex needs. Yet, big agencies can fall prey to inefficiency and inflexibility. Often, it is harder to find out who is accountable for a particular aspect of your project when it’s been broken down into many different pieces and farmed out to many different employees, as big agencies often do. With a smaller boutique marketing firm, a handful of people are doing it all. Smaller agencies work with fewer clients to give you the individualized attention you need. If you want something changed, a boutique digital marketing firm can quickly adapt since the chain of command is much more direct. You also have more flexibility to pick and choose which services you want, rather than signing up for a package that contains many items you don’t feel you want or need.

Times and tactics change, which is why you need a flexible marketing firm

Boutique Online Marketing Agencies Save You Money!

Keep in mind that big marketing agencies have big overheads. They are fully staffed with salaried employees who require vacation time, health care and benefits. They work in big offices with expensive rents and costly utilities. By contrast, smaller boutique agencies  may telecommute from their homes or work in a small office with 10 to 20 contractors. You’re not paying to connect with the agency secretary when you call a boutique marketing firm: you’re speaking directly with the CEO. You’re not paying for human resources to find the best talent for you: the boutique marketing agency’s talent has been hand-selected by the business owner. The cost savings logically gets passed down to you.

Boutique marketing firms find creative ways to do it all for less.

Get A More Creative Approach With Boutique Marketing!

If you want billboards, magazine spreads and TV spots, you should probably go with a more entrenched traditional marketing agency. A boutique agency is more likely to specialize in cutting-edge social media, video marketing or mobile media. We understand that successful marketing is not just about using clout to pump marketing messages through high-profile channels. It’s about smart, inventive marketing that is ever-evolving to capture the public’s attention and solve their most challenging problems. Passion and creativity drive these small companies, which are not saddled by a board of directors whose focus is the growth of the marketing company and revenue streams. Small boutique agencies grow based on word-of-mouth referrals, so their focus is on delivering creative marketing solutions that “wow” their clients.

Fact: Small Firms stick together

Mod Girl's Digital Branding Consultants

Passionate Service Is Standard With Boutique Marketing Agencies!

Like we said, the fact that you speak directly with the owner of a boutique marketing firm naturally equates with great customer service. As one boutique marketing agency worker put it:

“A small company has no room for the Monday blues. Everyone is expected to give 110 percent. Passion roars through our hallways and weaves its way around the office, forcing us all to remain deeply connected. Most importantly, passion is what keeps us standing strong during our most challenging days. A small team feels every nook, bump and curve in the road and they feel it together. Our passion is our compass. Our passion is how we control our destiny.”

The big guys have plenty of creativity and passion for what they do, too — it’s just that it may not be as apparent in the final product. Big agencies have a few standout employees, but boutique agencies aim for the whole company’s success. Ultimately, you want them pining for YOUR company’s success as well.

Contact Mod Girl Marketing, a boutique digital marketing firm, today.

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