You need to build brand equity from DAY 1.
Advertising can only get you so far.
We are seeing this play out right now.
Advertising platforms are exploding.
However, advertisers are seeing their quality leads drop and their costs skyrocket.
Yet, they keep pumping money into ads.
While many of them are neglecting organic brand-building.
You might have been able to get away with this 10 years ago.
But you can’t today.
Sure, organic marketing is harder to measure.
But it’s 100% necessary.
If you don’t invest in brand-building organically, your competitors will.
And they will come out on top.
So if you want to be a clown, go for it.
If you want to be smart, I’m in your corner and would love to chat.
We can train your team on how to effectively leverage LinkedIn to increase your brand’s social selling revenue. Here’s how: https://www.luminetics.ioTags: authentic brands, brand equity, Branding, building a brand, personal brand