How To Create Customer Loyalty By Defining Your Brand’s Purpose

Published on July 7, 2020

“Customer satisfaction is worthless…customer loyalty is priceless.”  Wise words by Jeffrey Gitomer aka The King…

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The Importance of Branding: Why Branding Matters for Your Business [Contributed Blog]

Published on June 22, 2020

Whether you’re a small business or run a large corporation, branding is key to establishing…

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4 Ways Agency Executives Can Use Personal Brand Influence to Get Clients [Contributed Blog]

Published on September 25, 2019

As a company executive, you also need to develop and promote your personal brand. Doing…

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Let Your Words Be Read Loud And Clear

Let Your Words Be Read Loud And Clear [Contributed Blog]

Published on June 26, 2019

As Friedrich Nietzsche put it, “all [we] need is a sheet of paper and something…

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6 Signs You Need A Virtual Office And How They Can Benefit You

6 Signs You Need A Virtual Office And How They Can Benefit You [Contributed Blog]

Published on March 28, 2019

If you’re considering signing up for a virtual office and you don’t know whether it’s…

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Competitive edge

Ensuring You Have The Edge In Competitive Industries [Contributed Blog]

Published on March 1, 2019

The competitive edge is something that is always searched for, no matter what industry is…

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Alternative Domains For Branding

How To Use Alternative Domains For Branding

Published on June 16, 2016

As a digital marketing consultant, I’m always looking for new and creative ways to help…

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boost social media visibility 2015

5 Surefire Ways To Boost Social Media Visibility In 2015

Published on December 18, 2014

These days, failing to have a social media site for your business is akin to being…

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branding-building-social-media

Brand-Building: 5 Creative Uses For Social Media

Published on September 11, 2014

For businesses, social media sites are not just about vanity. Customers expect major brands to…

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sam adams rebranding

What Is Rebranding & Why Do All Companies Eventually Need It?

Published on May 29, 2014

By definition, rebranding is “the process of giving a product or an organization a new…

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