The Surprisingly Complex Life Cycle Of Data [Contributed Blog]

Published on October 4, 2019

Most people have last heard about life cycles in biology lessons at school when they…

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What Marketing Data You Must Track on Your Website

What Marketing Data You Must Track on Your Website [Contributed Blog]

Published on July 9, 2019

Introduction The online marketing industry is the cornerstone of the entire web business community with…

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web analytics

5 Reasons CMOs Should Be Talking About Web Analytics

Published on September 27, 2018

Updated September 27, 2018 Despite the fact that 94% of Chief Marketing Officers believe web analytics…

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5 ways to decrease bounce rate

5 Simple Ways To Decrease Your Bounce Rate

Published on June 5, 2018

“Bounce rate,” by definition, refers to the number of website visitors coming to your page…

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SaaS Company marketing analytics

Top 5 Marketing Metrics Guaranteed to Scale Your SaaS Company

Published on February 1, 2018

Scaling a software-as-a-service (SaaS) company is different than growing other types of businesses. Revenue is…

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marketing analytics tools

Top 8 Best Marketing Analytics Tools For Your Business

Published on October 26, 2017

John Wanamaker is famously quoted as saying, “Half the money I spend on advertising is…

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healthcare marketing technology

How to Grow Your Healthcare Practice with Marketing Technology

Published on December 15, 2016

Marketing technology is no surrogate for human ingenuity, but it plays a critical role for…

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google tag manager improve website

9 Guaranteed Ways Google Tag Manager Improves Your Website

Published on December 8, 2016

Google Tag Manager is nothing new. This free tool has been around since 2005 —…

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5 ways to decrease bounce rate

5 Simple Ways To Decrease Your Bounce Rate

Published on November 5, 2015

“Bounce rate,” by definition, refers to the number of website visitors coming to your page…

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