Creating content is a waste of time…
…If you don’t have a plan in place.
So many companies and consultants are creating content simply for the sake of it.
But what they don’t realize is, only posting generic content doesn’t win clients.
It doesn’t build authority and thought leadership.
QUALITY, VALUABLE content that RESONATES with people does.
If you aren’t going to spend time creating quality content, don’t bother.
In this video clip from my LinkedIn live series, Ambitious Outcomes, I discuss 4 things you must be crystal clear on before you create any content.
Once you are clear on those 4 things, you need a content strategy.
Your strategy should be flexible so you can stay up-to-date with current events as well as your own personal/professional experiences.
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