Do you need a call-to-action in every LinkedIn post?
How frequently should you be “selling” in your content?
You’ve probably heard it multiple ways:
“Make sure you’re asking for the sale in some posts.”
“You don’t need to sell at all in your posts – the value you provide does the selling.”
As I’ve mentioned before, one of the key steps to becoming a thought leader is providing valuable content for your target audience.
This is why it’s important to find that delicate balance between “selling” and pure value.
Watch this 45-second video to hear my thoughts.
And if you want even more valuable insights, join me for my LinkedIn Live Series, Ambitious Outcomes. Follow me on LinkedIn here and you’ll be notified when I’m live.
I share thought leadership tips, LinkedIn best practices, strategies on building brand authority, and much more.Tags: content marketing, content marketing strategy, Linkedin, LinkedIn content, LinkedIn Marketing, sales, thought leadership