It’s Time To Ditch Old School Tracking

January 25, 2024 - 1 minute read - LinkedIn, LinkedIn Content

You can’t track it all.

So stop trying.

That’s not how it works anymore.

LinkedIn is driving revenue for tons of companies right now.

But guess what?

You can’t attribute every won deal directly to LinkedIn or a podcast.

But you can:

↳ Start asking people how they heard about you.

↳ Have your reps start asking on the first phone call.

Your software doesn’t know who talks about your brand or sees your content.

UTM tracking and tools are still great for some campaigns, but it isn’t the end-all-be-all.

It can’t be.

When you have diversified content across multiple channels and multiple voices within your organization…

You win.

But, you can’t easily win the tracking game.

The question that ultimately matters is – “Is our brand creating enough demand in the space via our content?”

Start looking at the big picture.

And if you want help capturing that demand, send me a message.

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