Everyone knows or at least should know, that good web architecture is important for the site’s future marketing potential. However, very few of us understand the connection. How is it that web design affects marketing plans and strategies? Can choosing a more marketing-oriented platform for website designing to improve the resulting site’s future marketability? We will try to answer such questions and more in this post.
Search Engine Optimisation (SEO), Social Media and Web Design
Search engine optimization is one of, if not the most important elements of digital marketing. One may argue that social media optimization has gained more importance recently, but that’s not really true. While social media sites are extremely important platforms for marketing, there are two factors that people often forget:
- Even social media pages are linked to search engines, as they too are a part of the visible web
- Social media sites have in-built search engines of their own, so optimizing those search engines in favor of your social media presence is also SEO
Those wondering how all of that is related to web design are likely not aware of the fact that plenty of major sites, including Amazon, have been redesigned in the past just to make them more SEO-friendly. Whether someone finds the landing page via a link through one of the social media platforms, or they land on it by clicking on a Google SERP link, it’s always your website which is responsible for both receiving and converting the incoming traffic. As a result, if the web design is not inherently SEO friendly, your SEO marketing will not work as well as it should.
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To make SEO and other aspects of digital marketing work in perfect synchronization with your website’s architecture and code, you need an advanced web designer platform such as editorx.com. This is a professional platform for website design that comes ready with in-built commercial features for catering to the needs of all types of online businesses. Whether you are building or rehashing an eCommerce site or a streaming site, marketing-friendly features are integrated into Editor X for maximizing any marketing campaign.
For example, you can add marketing tools like Google Analytics and Facebook Pixel to keep a sharp eye on the site’s overall performance and associated micro metrics. There’s also integrated support for extremely SEO friendly features such as canonical URL defining, meta tag optimization, robots.txt generation, and even SERP optimization with the help of schema mark-ups. This is just an introduction to the web design platform’s multiple marketing-friendly integrations and features. Check it out yourself to know how useful the platform can turn out to be in the hands of someone who truly knows how to make use of the many features it has to offer.
Conversion Rate Optimisation (CRO)
There is a stark difference between the nature of SEO and CRO because the former pertains to actions that can improve the quality of leads, traffic, and of course, conversion rates. CRO, however, is a somewhat vague concept, as it simply designates any and all steps taken towards improving the percentage of visitors that are converted into paying clients/customers. Thankfully, conversion rate optimization through web design includes plenty of identifiable and improvable factors such as the site’s fluidity, loading time, text legibility, platform support, page organization, search result filtering options, dynamic viewing window adaptation, etc.
The First Point of Contact
They say that the first impression is often the strongest one, and although that is not always true, it is very much a fact for the most part, especially in business. Your website is a digital representation of your business, and through all your marketing efforts, you are trying to drive relevant traffic towards that digital representation. When the relevant traffic does begin to arrive at your site, that’s when the first point of contact is initiated, creating the first impression of your business in the potential customer’s mind. Given that there is no shortage of competition in most fields, these potential customers will not spend more than a few seconds on the website unless the aesthetics, navigation, and feel of the web design appeal to them.
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Therefore, the connection between a website’s design and marketing is direct and visual in nature. We, as human beings, make key decisions based on visual cues almost all the time, be it a conscious or a subconscious decision. Keeping that factor in mind, it’s safe to state that if you wish to convert at least a decent percentage of that incoming traffic into paying customers, the website must be visually appealing to your target crowd, alongside being easy to navigate through. If it fails to achieve those basic criteria, even the most intelligently designed marketing campaign won’t be able to do much to improve the site’s conversion rates.
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