How To Create Engaging Company Content

March 3, 2023 - 1 minute read - LinkedIn, LinkedIn Content, LinkedIn Strategy

5 tips to create engaging company content

1. Share a story

Whether it’s from your company’s founder or an employee, storytelling adds a personal authentic touch and is a great way to influence, teach, inspire, and connect with people.

2. Focus on giving value and less on pitching

You can’t come out of the gate selling your product or service, what you can do is provide insight, knowledge, and value that leads people to your product or service.

3. Use a hook

Start every piece of content with a statement that will grab a user’s attention and entice them to watch/read your entire post.

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4. Create a sense of FOMO

Humans are curious creatures by nature, so a piece of content that plays on their psychological fear of missing out (FOMO) can help to increase your post’s engagement.

5. Differentiate yourself from the competition

What makes your product/service different, unique, and better than the competition? Highlight those factors and talk about how your company will benefit someone more than the other guys.

What are your top content posting tips?

At Luminetics, we train companies on how to create engaging content, leading to more conversations and conversions. Send me a message to learn more.

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