5 Things To Consider When Establishing Your Own SEO Agency [Contributed Blog]

August 13, 2020 - 7 minutes read - Contributed Posts, SEO

Search engine optimization is an essential service for any business or website in operation today. Without SEO, getting noticed online is all but impossible. As a result, there is a lot of money to be made by an effective SEO agency. The field is competitive, but with talent and determination, you can make a success of it.

Here are five things that every SEO specialist needs to consider before they take the plunge with their own agency.

What Niche Will You Specialize In?

It is always better for an SEO agency to work in a specific niche. There are general SEO agencies out there, and you could try to start one of your own if you wish, but you will find yourself up against some stiff competition. Having a niche also enables you to focus your marketing and lead generation strategies on targeting your specific target audience.

Working within a niche will also reduce the number of competitors that you have to worry about. You will only need to compete with other businesses that share the same niche as you, and as long as you choose your new niche carefully, this can work to your advantage. Most people who are starting their own SEO Agency will already have some experience of working as an SEO specialist for other people or businesses. Therefore, it makes sense for most people to choose a niche for the work they have done before and the experience they have.

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Which Services Will You Offer?

The services that your agency can offer its clients will also depend on your prior experience. There is little sense in offering services that you have never rendered before, not unless you are able to bring on board some other SEO specialists who do have the relevant experience.

Don’t fall into the trap of thinking that offering more services is automatically better. This is definitely a case of quality over quantity. Some SEO agencies offer only a single service or specialize in a particular service, such as content writing or keyword research. If you can provide one service to an exceptionally high standard, there is no reason that you can’t build a legitimate business around it.

How Will You Finance Your Business?

Having a passion for your work is always going to be helpful when you are launching a business, but it is only a small part of the puzzle. It doesn’t matter how passionate you are; you will still need to be able to fund your business. This means having both the money you need to get things off the ground and the necessary funding to secure the staff and equipment you need to enable your business to survive until it is making some proper money.

The most obvious means of securing funding for your SEO venture is to approach a bank with your business plan and ask them for a loan. However, this is by no means a guaranteed source of funding. Not only could the bank reject your loan application on the basis of your business plan, but they might also reject you as an individual if your credit score is too low.

The good news is that businesses today have a wide range of financing options available to them – many more than have been available in the past. Whether you are looking at short term loans or longer-term arrangements, there are numerous options for you to consider. Brokers like New Horizons are ideal for business owners that have trouble with loan acceptance. 90% of applicants that apply via New Horizons are approved for their loans, so they are a great choice if you are concerned about eligibility.

How Will You Establish An Online Presence?

Every business in 2020 needs to have an online presence, but this is doubly important when you are a digital services business. In fact, you could probably count on one hand the number of SEO agencies that actually maintain physical business premises. You might have an office space for your workers, but whichever way you slice it, you are going to be doing the majority of your business online.

A professional website for your business is, of course, going to be essential. However, many SEO specialists also maintain a social media profile that they use for lead generation.

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Where Will You Get Your Leads From?

The best source of lead generation for any SEO agency will depend on the type of users that they are trying to reach. You should already have decided on your niche and target audience, so your lead generation strategy should be tailored to those key demographics.

Your website and social media profiles will both be vital tools for generating new leads, but they are both dependent upon you using them the right way.

Starting an SEO agency is like any other business. The odds will be stacked against you, and competition will be tough. However, as long as you take the time beforehand to make sure that you have all your ducks in a row, there’s no reason you can’t make a success of it.

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