Digital marketers have a lot of plates to jiggle from creating and sending out emails, to writing blog content, posting on social media, and creating adds and, well a million other things besides. It can be pretty overwhelming at the best of times, which is why so many of us end up feeling stressed and burnt out at the end of a busy week. Most of us could benefit from being a bit more productive so that we can work smarter instead of harder, but how do we get to that point?
Here are a few handy productivity hacks that every digital marketer should know if they want to work smarter and free up some extra time for yourself without neglecting your marketing duties:
Get rid of distractions
This is anathema to some digital marketers but turning off email notifications, staying off social media and generally removing anything digital or physical that will distraught you (except when you need to be using it for work) is a great way to focus and get more done without things feeling frantic all the time. Instead of checking everything periodically, set specific times for looking at social media or dealing with email and you will soon find that you don’t miss the constant connection after all.
Be a single-tasker
Chances are, as a digital marketing professional, you’re a multitasker, switching constantly between social media sites, emails, websites, and on and on. You may think this is the best way to get your job done because after all, you’re responsible for a lot of different tasks, but the research into multitasking is clear – it’s less efficient and more likely to lead to a job poorly done. By working out a schedule whereby you can focus on one task at a time, you will effortlessly increase your productivity, lower your work-based stress levels, and do an even better job.
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Use a productivity trackers
Productivity trackers like RescueTime are an excellent tool for anyone who wants to be more efficient at work. They track how well your time has been used, so you can easily pinpoint times when you were very productive and when you weren’t. This will hello you to gain insights into the way you work, what you’re doing wrong, and what you’re doing better. Not only that, but RescueTime enables you to block websites that trend to suck your time, and set notifications that will alert you when you’ve spent too much time on one task. They’re a great boon to the average digital marketer.
Use an affiliate marketing tracker
Affiliate Marketing tracking tools are ideal for those of you who handle a lot of affiliate links across multiple sites as part of your work. They enable you to very easily control and monitor all of your marketing campaigns from one place, which can be a real timesaver and ensure that you’re always on the ball when it comes to your affiliate campaigns.
Don’t be afraid to outsource
As a digital marketer, there are lots of things, from content creation to ad design that you could potentially outsource to a third party, and it’s worth identifying what those things are in your case so that you can work out if it will be time and cost-effective to do so at least some of the time. As long as you choose a reputable third-party to carry out the tasks you don’t need to do on your behalf, there should be no reason that your work should suffer as a result – in fact, it may get even better.
Complete tasks in batches
Instead of working on a mish-mash of tasks throughout the day, why not organize your days so that like tasks are complete together. For instance, you could spend Mondays writing content, Tuesdays updating affiliate links, Wednesdays dealing with clients, and so on. By doing this, you aren’t constantly switching between different tasks, which means you’ll be able to focus on the task at hand more easily, and because you’ll be in the zone in a particular area, you’ll probably get a lot more done too.
Setting goals is an excellent way to improve your productivity. Why? Because it presents you with a clear path to follow and enough inspiration to motivate you on. When you know where you want to be and you’ve worked out a plan for how you’re going to get there, it’s a lot easier to get your head down and do what needs to be done. Whether your goal is boosting profits by 10 percent or landing that important new client, you need to make sure that your goal IS motivating enough, or it may be difficult to follow through.
Automate everything you can
With so many automation tools so readily available in the marketing niche, you’d be foolish not to make as much use of them as possible. From bulk email enders to quote generators and social media post scheduling, make sure that you’re taking full advantage of as many of the tools as you can and not only will you be able to streamline your working days, but you’ll also be able to free up time that you can better use to curate and create better content, convert more customers, and ultimately make more money. Let the tools do the grunt work and your business will be all the better for it.
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Take time out
Did you know that taking more breaks can actually make you more productive? That’s why you should build in 15-minute breaks for every hour you work, with a longer break for lunch. As well as boosting productivity, regular breaks can help to get creative juices flowing, reduce stress, and help you to relax, which is great for helping you solve problems that may have previously alluded you.
The bottom line
Being more productive is great for your business and even better for your own health and wellbeing, and it is a lot easier to achieve than you might have previously thought. Automating what you can, getting your schedule straight, and removing as many distractions as you can will all have a huge impact on your future efficiency.
Of course, making so many changes at once can be tough, which is why you may want to start implementing these ideas into your working life on a gradual, step-by-step basis.
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