Conversions are the cash crop of every business. They determine whether a business should stay in the competition or not.
You can run the most viable lead generation campaigns, and attract an influx of leads, but if those leads don’t convert into potential customers, then it’s all for naught. Converting leads into customers is not a child’s play.
In a recent BrightTALK survey, 42% of B2B marketers quoted converting leads into customers as their greatest marketing challenge, while 25% don’t even know their lead conversion rate.
Without the right lead conversion strategy, you can get trapped in a vicious cycle—where you continue sinking money into marketing that isn’t generating any results.
So, how do you do it right?
We are glad you asked. In this article, we’ll share 4 golden ways to increase your leads conversion rate.
1. Install Live Chat on Your Website
What do you do if leads aren’t filling out the forms on your site or responding to your CTA?
You interact with them live via online chat.
A web chat does one thing right: it shortens the lead follow up time, where leads get lost or are forgotten. When people ask for information, they expect a rapid and personal response. Multiple studies show swift follow up increases conversion.
And that’s why chat is a tool you don’t want to miss in your arsenal. Top web chat tools, such as Broadly, even come with a mobile app that allows you and your team to interact with leads on the go.
Better still, you get instant notifications the moment a visitor initiates a chat. Still not convinced? Click here for an overview of what web chat can do for your business.
2. Nurture Your Leads
Pampering your leads is a critical piece of the lead conversion puzzle.
But how do you do it?
By interacting with your leads from time to time. This can be achieved through constant engagement on social media and by sending occasional targeted emails. Nurturing your leads helps to build rapport between you and your potential customers. This continuous interaction builds trust—an important recipe for conversions.
3. Integrate Your CRM with Your Marketing Platform
Most sales teams today use customer relationship management (CRM) software to manage contacts and identify potential leads.
A CRM program stores valuable information about every lead that passes into your system, including demographic data and their behavior patterns.
When you use a CRM in tandem with your marketing automation solution, you can leverage that data to send targeted messages to your prospects. You can then personalize the messages based on their interests or behavior, and this can greatly increase their chances of converting.
4. Try Impressive Offers
Everyone loves free gifts; be it a corporate giveaway, a free e-book, or even a coupon, incentives compel customers/leads to take action.
The first step is to know your audience, and what interests them most. Once you have this knowledge, then you can shine a spotlight on the offers that will make even the most jaded lead want to take the bait.
What other methods do you use to increase your customer lead conversion rate? Share with us in the comments section below.
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This article was contributed by Claire Ward, a writer specializing in business and marketing related topics.
If you’re interested in submitting a contributed blog post for Mod Girl Marketing, contact us here.Tags: constant engagement in social media, conversion, convert leads, CRM, crm software, CTA, free gifts, impressive offers, install live chat on website, integrate CRM to marketing platform, lead conversion strategy, lead generation, lead generation campaign, leads conversion rate, nurture leads, online chat, web chat