Why You Should Focus On LinkedIn Over Instagram Or Facebook

October 8, 2021 - 3 minutes read - LinkedIn, Social Media

5 Reasons LinkedIn Deserves Attention Over Facebook or Instagram

That’s the title of my first DigitalMarketer blog.

A lot of Facebook and Instagram marketers aren’t sure if LinkedIn is worth their time.

So I wrote 5 reasons to convince them that LinkedIn IS worth it.

Here’s a recap:

1. LinkedIn is 277% MORE Effective at Generating Leads than Facebook and Twitter. (Source: HubSpot)

With 80% of all social media leads generated from LinkedIn, it’s no wonder that it’s been named the #1 preferred social media channel by 92% of marketers.

2. LinkedIn has 61 Million Senior-Level Professionals, Otherwise Known as Decision-Makers. (Source: Hootsuite)

You won’t find any other platform with this many active decision-makers. And you certainly won’t find C-suite decision-makers using Instagram and Facebook as often as they use LinkedIn.

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3. LinkedIn is the Most Trusted Social Media Network in the U.S.

73% of social media users at least somewhat agree that LinkedIn protects their privacy and data. Compare that to just 53% for Facebook.

4. LinkedIn is the BEST Platform to Build Your Personal Brand.

With only 1% of LinkedIn users actively posting on a weekly basis, the opportunity has never been bigger.

This is the BEST place to build an influential personal brand.

5. LinkedIn Sales Navigator is a Laser-Targeted Sales Prospecting Tool.

You won’t find anything like Sales Navigator on Facebook or Instagram.

That’s because those networks were never designed for business professionals FIRST.

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LinkedIn, with its business-first model, has an incredibly efficient sales prospecting tool, Sales Navigator.

If you are interested in checking out LinkedIn Sales Navigator yourself, you can try it out free for 60 days via my special affiliate link here. (This link is my affiliate link and if you do sign up after 60 days I get a small commission.)

In my opinion, this is one of LinkedIn’s best assets.

I love it so much that I now train sales teams on how to maximize everything it has to offer.

What do you think? Did I forget any reasons that LinkedIn deserves more attention than FB or IG?

Disclaimer: I know that not every business has an active audience on LinkedIn. Therefore maybe FB is the best option. However, I do firmly believe that LinkedIn is rich with opportunities for businesses/professionals who are actively using the platform.

You can read the full article I wrote for DigitalMarketer here.

I was also recently interviewed by Mark de Grasse for the DigitalMarketer Podcast, where I shared some of my top tips for leveling up your LinkedIn. Check it out here.

If you like to “stay in the know” with LinkedIn’s updates and get new tips, you’ll love my LinkedIn Insiders weekly newsletter. You can sign up here:

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