Attention CEOs, VPs of Marketing, and VPs of Sales:
If your company is leveraging LinkedIn in any way to build brand awareness and a sales pipeline, please please do not neglect the power of an optimized profile.
That includes optimizing the Experience section.
A lot of people think that if they have their About section filled out, then they are good to go.
The problem with that is they are missing out on a huge opportunity to:
- Show up in more keyword searches on LinkedIn
- Build even more credibility, trust, and clarity with new connections
So if your team is prospecting on LinkedIn, posting content, building relationships, and becoming a part of the conversation, they NEED to have a fully optimized LinkedIn profile.
Watch this 47-second video to learn more about what you should include in your Experience section on your profile.
Then, get to work on your profile!
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