𝗕𝟮𝗕 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝘀𝗵𝗼𝘂𝗹𝗱 𝗽𝗿𝗼𝘃𝗶𝗱𝗲 𝘀𝗼𝗺𝗲 𝘁𝘆𝗽𝗲 𝗼𝗳 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗲𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝘁𝗵𝗲𝗶𝗿 𝗲𝗺𝗽𝗹𝗼𝘆𝗲𝗲𝘀.
58% of you said yes.
9% of you said no.
And 33% said it depends on the company.
Here are some key points I gathered from my LinkedIn poll.
- Companies that have an audience on LinkedIn would benefit from providing LinkedIn Training for their employees, however, the education/training shouldn’t be “corporatized.”
- The company should encourage individual employees to create their OWN personal brands where they showcase their unique expertise while also being a representative of the company.
- If companies want their employees to share and distribute company content, it needs to be share-worthy.
In other words, updates and links to webinars aren’t gonna cut it.
Companies need a sound LinkedIn content strategy that leverages diverse, humanized content around many topics.
AND a strategy that leverages their PEOPLE.
This is what we do at Luminetics by Mod Girl Marketing.
We grow brands with humanized LinkedIn marketing and thought leadership via training, strategy, and done-for-you solutions.
If your company is ready to leverage the power of your employees and LinkedIn, send me a message.
For even more valuable insights, be sure to subscribe to my weekly newsletter, LinkedIn Insiders. I share the latest trends and updates, and how to leverage LinkedIn to its full potential.Tags: B2B Companies, Corporate Trainer LinkedIn, LinkedIn Corporate Training, LinkedIn Employee Training, LinkedIn Training