LinkedIn Training for Employees? Survey Says, YES.

April 7, 2021 - 1 minute read - B2B, LinkedIn, Luminetics

Survey says…

𝗕𝟮𝗕 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝘀𝗵𝗼𝘂𝗹𝗱 𝗽𝗿𝗼𝘃𝗶𝗱𝗲 𝘀𝗼𝗺𝗲 𝘁𝘆𝗽𝗲 𝗼𝗳 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗲𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝘁𝗵𝗲𝗶𝗿 𝗲𝗺𝗽𝗹𝗼𝘆𝗲𝗲𝘀.

58% of you said yes.

9% of you said no.

And 33% said it depends on the company.

Here are some key points I gathered from my LinkedIn poll.

  • Companies that have an audience on LinkedIn would benefit from providing LinkedIn Training for their employees, however, the education/training shouldn’t be “corporatized.” 
  • The company should encourage individual employees to create their OWN personal brands where they showcase their unique expertise while also being a representative of the company. 
  • If companies want their employees to share and distribute company content, it needs to be share-worthy. 

In other words, updates and links to webinars aren’t gonna cut it. 

Companies need a sound LinkedIn content strategy that leverages diverse, humanized content around many topics.

AND a strategy that leverages their PEOPLE.

[irp posts=”12400″ name=”Illuminate Your Personal Brand On LinkedIn With Mod Girl’s New Brand, Luminetics”]

This is what we do at Luminetics by Mod Girl Marketing. 

We grow brands with humanized LinkedIn marketing and thought leadership via training, strategy, and done-for-you solutions.

If your company is ready to leverage the power of your employees and LinkedIn, send me a message.

For even more valuable insights, be sure to subscribe to my weekly newsletter, LinkedIn Insiders. I share the latest trends and updates, and how to leverage LinkedIn to its full potential.

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