Want your company to be seen as an industry leader? Wondering how LinkedIn can help?
In this article for Social Media Examiner, Michael Stelzner and Mod Girl Marketing founder and CEO Mandy McEwen share how to begin building thought leadership on LinkedIn, three types of content that will help, and how to choose the face of your company.
Why Businesses Should Consider LinkedIn for Thought Leadership
When most of us think of thought leadership, we tend to think about the more personal social media platforms such as Instagram, YouTube, and even Facebook. LinkedIn is still very much a business- and recruiting-oriented platform in our minds. Most of the time, people only really pay attention to their profiles when they’re seeking (or think they may start seeking) a new opportunity or job.
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But, as it turns out, one of LinkedIn’s superpowers is that it’s the only business-first social platform. It’s the only social connection platform that thrives on your personal profile being more about your business and your brand than about you on a personal level.
Of course, the personal level is still important because we do business with human beings and smiling faces rather than with logos. And while every other social marketing platform available also works better when you humanize and present the face behind the brand, LinkedIn is the only one that allows you to build an entire social page out of your business.
Check out the Social Media Marketing Podcast to hear what Mandy and Michael had to say on this topic.
Read the full article on Social Media Examiner to see all of Mandy’s tips.Tags: Linkedin, podcast, Social Media Examiner, social media marketing, thought leadership