2020 has been a difficult year for everyone all over the world. Coronavirus has seen the tragic loss of hundreds of thousands of lives, not to mention businesses that have been forced to make major cutbacks, or even close their doors altogether. Thankfully, 2020 is rounding to a close and you can look forward to a fresh start in the new year. Whether you’re a new business making its way out into the world, or you’re looking for new ways to get yourself seen by potential customers, let’s look at some fun ways of marketing your business as we head into 2021.
Write a blog
Blogging is a great way of communicating with new and existing customers. Having a blog on your website that’s related to your products or services is a great way to show off your expertise. With the right SEO, this could drive organic traffic to your website and if your content is informative and useful, this can lead to sales. For example, if you sell smart home products, write about them in your blog! This could be a walkthrough, a review, or even a technical guide on how to set the products up. People searching for smart home products will naturally come across your blog and therefore, check your products out while they’re at it. Not only is blogging an effective way of driving potential customers to your online store, but it’s a lot of fun and can put you in touch with like-minded bloggers who may be able to help you out!
Take fun photos
When setting up your website, it’s very likely that you’re thinking of building a “who are we” or an “about us” page. This is a great way of letting new and existing customers get to know the team behind the brand. Some businesses opt to use avatars as pictures for their staff. This can be effective, especially if it keeps in theme with their business. However, using real-life photos of your staff adds a personal touch to your website, and helps showcase who’s behind the scenes. Experiment with different styles using a photo booth to take photos of you and your team. Stuck for ideas? Check out these wonderful meet the team page ideas for inspiration.
Design business cards
Business cards are still extremely effective, yet many businesses seem to have ceased to use them. Having a card that people will likely put into their wallets is a constant reminder of their experience with you, and will effectively remind them of your business the next time they need your products or services. Don’t rule out the business card! Spend some time designing a clever business card that is simple, yet showcases your business and what it stands for. For example, if you sell environmentally friendly products, take the time to source eco business cards with a design to match their purpose.
Vamp up your social media game
For many years now, social media has been an extremely effective way of quickly reaching potential customers. However, the algorithms of social media are constantly changing, and it’s important for you to keep up with them to ensure you’re reaching as far and wide as you can. While the algorithms are always changing, here are some tips that will help you vamp up your social media game:
- Create stunning visual content. Whether you want to focus on images or videos, taking the time to create something that’s going to stand out on people’s news feeds is imperative. Remember to think about your brand image and always stick to the same style when creating new content.
- Research industry-relevant hashtags. A common mistake that many businesses make is going for the most popular hashtags. However, because there are so many users on social media these days, using a hashtag like ‘#love’ isn’t going to get you much reach because it will quickly be pushed down by other users using that hashtag. Instead, research and use industry-relevant hashtags that will appeal to your target audience only. You’ll begin to notice that your followers begin to shift to users that are genuinely interested in your products and content.
- Think long and hard about your bio sections. For many platforms, you only have a very limited number of characters, and you should utilize this space to fill it up with keywords that effectively describe your business and essentially, help new people find your business. You should also consider which link you’re going to leave in your bio, and this can regularly be changed depending on special deals or competitions you’d like to direct people to.
Run competitions and giveaways
Speaking of competitions, they are an extremely fun way to get people interested in your products or services – and the right people too! Everyone loves something for free, and if you run a competition from your website, people can enter for the chance to win. But how do you benefit from it, we hear you ask? Adding a signup sheet to the competition will allow you to collect user data and add them to your email list, meaning when you have exciting news or promotions, you can email them directly! Remember to follow GDPR rules when collecting user data!
Not only can you collect email addresses of potential customers, but you can also use your giveaway as a chance to grow your social media following! People will naturally want to follow your business on social media, but if you mention that you’re going to announce the winner(s) through social media, entrants will automatically follow you to find out if they’ve won. Again, it’s important to look at the rules for each individual platform, as many social media platforms like Facebook and Instagram don’t allow you to directly ask for a follow, so be careful to avoid this.
Gather and use testimonials
The best way of proving that your products or services work is by reaching out to those that have already purchased from you! Whether you ask them to leave a quick review on your website or create a quick video for you to share with your followers, you can use this as ‘proof’ to display on your website and social media for people thinking about buying from you. If you’re struggling to get testimonials, offer an incentive such as 5% off their next purchase for leaving a review.
Seek out influencers
If your customer base and social media following is still quite low, then seeking out influencers in your industry is a great way of getting your name out there. Whether you pay for a shoutout, or you send influencers your products to try out and review, influencers can help introduce your business into the industry and increase your following – both your business and social media. Choose influencers that primarily talk about products within your industry for maximum effect.
Send regular and informative emails
In today’s world, it’s easy to fall into the background if you’re not constantly talking to your target audience. Create and send regular and informative emails to your email base to help keep people connected with your business. Find fun ways to get the message across in the most simple way possible. Due to the fast-paced nature of people’s lives in this day and age, you have a few seconds to capture the interest of people with your emails, so spend some time creating an eye-catching email template to draw people in from the second they open your email.
Become a sponsor
Effective marketing means standing out from the crowd, especially against your competitors. To do this, you must find new and exciting ways of getting your name out there. Becoming a sponsor is a great way of doing this! Whether you sponsor your local football team, or there’s a charity that’s dear to your heart, sponsoring it means that your business name and logo will be displayed on all of their marketing efforts, driving even more people to your website.
Create a mini version
Sometimes people may be very interested in what you’ve got to offer but simply can’t afford it. If you think this might be the case for your business, why not create a mini version to sell at a discounted price? For example, if you sell beauty bundles, try selling products individually to make it more affordable for potential customers. You may also find that a particular product of yours is more popular, and this will enable you to market it more efficiently.
Look after current customers
Finally, your business wouldn’t be where it is if it weren’t for your previous customers – so look after them! Take the time to send regular emails to them with discount codes, or offer them a freebie next time they come and see you in-store. Word of mouth is extremely effective and by looking after those that already entrust your products or services is a great way of ensuring they talk highly about your business.
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