LinkedIn Video Marketing: Secret Weapon To Get More ClientsJanuary 8, 2021 - 6 minutes read - Contributed Posts, LinkedIn
LinkedIn has always been a platform for professionals and industry experts to showcase their skills online. Unfortunately, businesses still underestimate it, missing out on unique marketing opportunities.
By leveraging native LinkedIn videos, companies and professionals can reach their consumers in an entirely new way. Below, we’re going to look at how you can use this type of visual content to improve your marketing.
Why Should You Use Video Marketing Content on LinkedIn?
Although LinkedIn isn’t traditionally thought of as a marketing platform, statistics prove that it can be one of the most powerful tools in your advertising arsenal. Here’s why you should be using it:
It’s the perfect platform on which to establish a professional brand image. Not only is LinkedIn a social network, but it’s also a recruitment platform and blogging system. Many CEOs and industry professionals use it to showcase their expertise and brands.
It’s ideal for B2B and B2P marketing. If you’re trying to sell to businesses, LinkedIn will allow you to reach the right people. More than 560 million users are on the platform, making it the largest professional network globally. It’s also the best place to reach decision-makers.
Video posts are shared 20x more than static content. Statistically, 59% of senior and c-level executives prefer video over static and text-based content. Many business decision-makers agree that they’re more likely to purchase a product or service after seeing a video rather than a static advertisement.
How to Use LinkedIn Video Marketing Effectively
Show, Don’t Tell
LinkedIn is a platform where people can showcase their expertise and experience. However, consumers don’t want you to tell them that you’re an expert on a topic; they want you to show them.
When you create visual content, opt for webinars, tutorials, or explainers. Not only will people find these videos useful, but it’ll also establish your reputation as a thought leader and industry expert.
Host Live Videos to Interact With Viewers
If you want to foster an interactive culture with your consumers, live video is the way to go. According to an internal study by LinkedIn, these videos are more likely to get reactions and comments.
As a bonus, they’re an excellent tool for creating a transparent brand that consumers are more likely to trust.
Products and Service Promotion
Using video for ads means you can get extremely creative. Keep in mind that you need to go beyond just showing the product. Consumers don’t want to be told what to buy; instead, they want you to show them why they need it.
Create how-to’s and demonstrations to present your products rather than just showing them. Instead of doing another advertisement, you can get people excited about what you have to offer.
Use Emotional Storytelling
Storytelling is one of the reasons consumers find visual content so appealing. With a well-designed video, you can inspire, infuriate, or amuse your viewers. In turn, this makes your brand appealing to potential customers, and they’ll be more likely to purchase from or work with you.
Bonus: Use Tools for Fast, Beautiful Designs
Most business owners and marketers think that a quality video should take hours to make, weeks to edit, and costs hundreds, if not thousands of dollars. While that might have been true a few years ago, the popularity of social media marketing has allowed for many apps and tools to make the process much easier.
The corporate video maker for 2021 can help businesses create beautiful and professional content in under three minutes. However, it’s just one of the many online tools you can use to design videos for LinkedIn and other platforms.
In Conclusion: Don’t Underestimate LinkedIn
LinkedIn has long held a reputation for being little more than a static platform with no marketing potential. However, the truth is much different. Today, it’s one of the most powerful systems for marketers, businesses, and experts to market their services and brands.
To make an even more significant impact, use visual content like video to market your services and products. With the right tools and methods, you can reach a broad professional audience.
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