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“2017 is the year of real-time content. Social media is evolving. What was previously an avenue to throw up a few text posts and share a few article is now becoming highly engaging and very video-driven. Not JUST videos, but live videos. Brands who have embraced this live craze by utilizing Facebook live, Snapchat, Periscope, Youtube, and other real-time channels, experienced amazing results. We are seeing big brands invest a lot of resources into developing a solid real-time video strategy.”
Read the full article on iDigic
February 2017
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