Consumers are looking for you. On their phones and tablets. Now.
Among other important features, says Mandy McEwen, founder and CEO of Mod Girl Marketing, make sure that when your information is viewed, the viewer is able to call your company with the click of a button. That one, I know, is a deal-breaker for me. In the short time I have zipped around California, using my smartphone, I have searched for umpteen restaurants associated with the word “organic,” then called to see what percentage of their food was certified as such. If a search came up without a call button, that restaurant did not get my business.
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