Using data for automated communication triggers – The best marketers are using digital marketing data solutions to flag them when customers are actively downloading premium content on their sites or browsing trial signup pages. This study revealed that the highest-performing marketing teams were 9.7x more likely to actively map the customer journey, compared to the under-performers. Mapping out the customer journey from interest to full engagement is an essential part of any functional marketing strategy. With today’s tools, it’s easier than ever.
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