Invest more in personalized, social advertising – We aren’t just talking about throwing up a few FB ads and seeing what happens. Knowing the EXACT pain pints of your target audience and providing massive value up-front, and at no-cost, will help build immediate trust AND position you as the answer to their problems. Segment these campaigns based on each persona of yours and speak to their unique needs. Provide solutions and start them on the sales funnel.
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