2017 is the year of real-time content. Brands who embraced this live craze in 2016 experienced amazing results and plan to ramp up their live efforts in 2017. It’s a fact, that brands who personally connect with their audience on a real level experience growth on multiple levels. We expect to see live video become even more popular in 2017 and becoming a ‘necessity’ in the coming years. The best marketers use real-time content to increase their mobile and social media email opt-ins to keep building their contact lists across channels.
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