Studies Show Most Businesses Are Disappointed With Social Media ResultsSeptember 27, 2012 - 3 minutes read - Blog, SEO, Social Media, Social Media Marketing
A recent survey conducted by Awareness found that 78 percent of marketers would like “better engagement” for their brands. Additionally, 51 percent said they would like more “revenue generation.” Thirdly, 47 percent would like a “better customer experience.” All this can be achieved with help from Mod Girl Marketing. Many businesses begin their social media efforts in-house, but later decide to consult outside experts to get better results.
Social Media Is “The New SEO!”
A September article by Business2Community that alleged social media is “the new SEO,” and we feel that view is absolutely right! Social media sites have become a top referral generator for businesses and create social signals that search engines like Bing and Google pick up on. Verified Google Authorship is improving the ranking of content and also improves corporate visibility.
Buyer Beware: Why You Should Avoid The Cheapos!
Researchers at Gartner report that 10-15 percent of all online reviews and social media fans could be fake by 2014.
“With over half of the Internet’s population on social networks, organizations are scrambling for new ways to build bigger follower bases, generate more hits on videos, garner more positive reviews than their competitors and solicit ‘likes’ on their Facebook pages,” explains Jenny Sussin, senior research analyst at Gartner. “Many marketers have turned to paying for positive reviews with cash, coupons and promotions including additional hits on YouTube videos in order to pique site visitors’ interests in the hope of increasing sales, customer loyalty and customer advocacy through social media ‘word of mouth’ campaigns.” However, she warns that companies who opt to pay for these phony reviews can — and have — faced public condemnation and hefty FTC fines. The FTC is now treating these fakers as a form of “false advertising,” punishable by all the same negative consequences.
Furthermore, the Globe & Mail published an interesting piece titled, “Why a 22-Year-Old Shouldn’t Be Handling Your Social Media.” The article made the case that it can be a “recipe for disaster” to give the youngest, most tech-savvy member of the staff the keys to “the most powerful word-of-mouth engine that’s ever existed in history” without guidelines and support. Junior employees may have the wrong tone or may not understand the larger goals of a complex social media strategy. It can’t simply be about getting the job done for a small pittance. It’s about getting the job done right — all or nothing. And in this world, you can’t afford to have “nothing.” Not having a social media presence is like not having a birth certificate.