mobile friendly website design

Mobile-Friendly Website Design – Google Says a Must-Have

September 25, 2012 - 3 minutes read - Blog, Mobile-Friendly Website

If you think that having a mobile-friendly website is just an option, think again! Google says it’s a must-have for businesses.

Thanks to a recent study, Google provides some insight as to just how important it is for business owners to have a mobile-friendly website design. So what exactly did this recent study find?

Google states, “Without a mobile-friendly site you’ll be driving users to your competition. In fact, 67% of users are more likely to buy from a mobile-friendly site, so if that site’s not yours, you’ll be missing out in a big way.”

What else did the mobile website study find?

In July 2012, Google surveyed 1,088 adult smartphone internet users. The problem, and the opportunity, is big:

While 75% of users prefer a mobile-friendly website, 96% of consumers say they have encountered numerous websites that were obviously not designed for mobile devices. This presents a huge problem for businesses who don’t have a mobile website. It also presents a large opportunity for companies like Mod Girl Marketing to help business owners by creating mobile-friendly website designs.

Mobile-friendly website design increases sales

  • 74% of people who visited a mobile-friendly website said they are more likely to return in the future.
  • 67% of mobile users say when thy visit a mobile-friendly website they are more likely to buy a product or service from that website

Not having a mobile-friendly website helps your competitors

  • 61% of users say if they don’t find what they were looking for right away on a mobile site, they will quickly move onto another site
  • 79% of people who don’t like what they see on a mobile site will go back and search for another site
  • 50% of people said that even if they like a business, they will use them less often if the website is not mobile-friendly

This was just part of the study conducted by Google. Read the entire mobile-friendly website study here.

It is apparent that mobile-friendly websites are no longer an option, but a much needed addition to a businesses’ online marketing arsenal. With smartphone usage overtaking actual computer usage, your business is missing out on a huge opportunity if it does not have a mobile-friendly website.

Mod Girl Marketing creates stunning, user-friendly mobile website designs for businesses. Here are a few examples of our mobile-friendly website designs:

Roofing Mobile Website DesignRecording Studio Mobile Website

Moving Company Mobile Web Design

Don’t give your competitors an extra advantage. Give your business the edge with a mobile-friendly website design from Mod Girl Marketing.

Contact us today!

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